Analyst or Senior Analyst, Strategic Analytics (temp to perm)

M Booth; New York (NY); Hybrid; USD 83,000 - 103,000; Full time

Job summary

M Booth is seeking an Analyst or Senior Analyst, Strategic Analytics, to support measurement of earned media, influencer, and digital marketing success. You will build relationships with brand teams, present findings to clients, and assist in new business pitches, using social, site, mobile, and search analytics tools to inform strategy.

The role emphasizes critical thinking, clear communication, and the ability to translate data into actionable recommendations, with the potential to convert

Qualifications

• Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience.
• 3+ years of professional experience in business, advertising, communications or a related field.
• Familiarity with marketing performance metrics and an understanding of how they relate to business results.
• Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results.
• Ability to work and learn independently, and to manage multiple tasks within established deadlines.
• Strong communication, collaboration, data visualization, and presentation design skills.
• Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices.
• Ability to craft a narrative from data and present it clearly, simply, and convincingly.
• Experience with multiple analytics tools and analyses, in particular: social listening tools (e.g. Talkwalker or Brandwatch), social media analytics / ad platforms (e.g. Meta Ads Manager), site analytics (Google Analytics), and SEO / GEO (e.g. SEMrush)

Responsibilities

• Measure earned media, influencer, and digital marketing campaign success against clients' brand and business objectives.
• Build relationships with brand teams, present to clients, and support new business pitches.
• Use social, site, mobile, and search analytics tools to inform strategy and messaging approaches.
• Make actionable recommendations that inform and optimize program performance.

Skills

Data storytelling

Communication skills

Collaboration

Data visualization

Presentation design

Education

BA/BS degree

Tools

Talkwalker

Brandwatch

Meta Ads Manager

Google Analytics

SEMrush

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

Position

Analyst or Senior Analyst, Strategic Analytics - Freelance to Perm Opportunity

The Analyst or Senior Analyst supports the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients' brand and business objectives. They will build relationships with brand teams, present to clients, and support new business pitches and will use social, site, mobile, and search analytics tools to inform strategy and messaging approaches. They will make actionable recommendations that inform and optimize program performance.

Candidates should be critical thinkers who possess excellent communication and data storytelling skills, both written and verbal. They should possess an exceptional ability to clearly explain complex concepts to audiences of all knowledge levels. Candidates should also be able to demonstrate an understanding of the digital marketing landscape, marketing strategy, and marketing best practices.

This is a freelance position with the opportunity to convert into a full-time role.

What You'll Bring:

• Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience


• 3+ years of professional experience in business, advertising, communications or a related field


• Familiarity with marketing performance metrics and an understanding of how they relate to business results


• Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results


• Ability to work and learn independently, and to manage multiple tasks within established deadlines


• Strong communication, collaboration, data visualization, and presentation design skills


• Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices


• Ability to craft a narrative from data and present it clearly, simply, and convincingly


• Experience with multiple analytics tools and analyses, in particular: social listening tools (e.g. Talkwalker or Brandwatch), social media analytics / ad platforms (e.g. Meta Ads Manager), site analytics (Google Analytics), and SEO / GEO (e.g. SEMrush)


• Hourly budget is $60/hour for Analyst or $75/hour for Senior Analyst

Location: Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.

For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together.

If you plan on working remotely, we can accept applicants from the following states:

Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington D.C.

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.