Remote Roofing Paid Media Strategist

Blacksmith Agency LLC; North Carolina; Remote; USD 70,000 - 95,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Roofing who will own paid media for a book of roofing clients across markets. You set strategy, budgets, roadmaps and narrative when clients ask why you chose certain moves. You are the strategic voice in client conversations.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives and track attribution to drive growth and strong ROAS. Remote role for US-based clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvement track record.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.
• Experience with roofing or multi-location businesses is a plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for roofing clients.
• Handle budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps; explain numbers on calls.
• Grow accounts through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta

ROAS / CPA

Agency experience

English (US) on calls

Tools

GA4

Tag Manager

Platform pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency is seeking a Paid Media Manager, Roofing who will own paid media for a book of roofing clients across markets. You set strategy, budgets, roadmaps and narrative when clients ask why you chose certain moves. You are the strategic voice in client conversations.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, test creatives and track attribution to drive growth and strong ROAS. Remote role for US-based clients.