Remote Regional Bakery Sales Leader – West Coast

Bridor North America; Los Angeles (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Base salary $110,000–$120,000

Performance-based bonus

Monthly vehicle stipend

Mileage reimbursement

Job summary

Bridor North America is seeking a Retail Regional Sales Manager to drive premium bakery growth across the Western United States, leveraging an established network with retail buyers, category managers, brokers, and distributors. This role requires a deep understanding of In-Store Bakery, Deli, and Fresh perimeter departments and the ability to convert relationships into sustainable sales growth.

The ideal candidate will manage key strategic accounts, present Bridor’s bakery products to major

Qualifications

• Five to ten years of retail food sales experience.
• Genuine passion for bakery products and premium bakery industry.
• Established network with retail buyers, category managers, brokers, distributors.
• Strong relationships with leading grocery and retail food chains on the West Coast.
• Experience selling directly to grocery retail organizations.
• Understanding of In-Store Bakery, Deli, and Fresh perimeter departments.
• Experience with category reviews, assortment planning, merchandising discussions, and retail buying processes.
• Experience presenting to retail buyers and category managers.
• Understanding of how grocery retailers evaluate, approve, and commercialize Bakery and Deli products.
• Proven success developing new business and growing strategic retail accounts.
• Residence in California with access to a major airport.
• Ability to travel 50–70%.

Responsibilities

• Grow strategic retail accounts throughout the Western United States.
• Develop new business with leading grocery and retail food chains on the West Coast.
• Build and maintain strong relationships with retail buyers, category managers, brokers, distributors, and other key decision-makers.
• Introduce and present Bridor’s premium bakery products to prospective and existing customers.
• Lead category reviews, business reviews, product presentations, and customer meetings.
• Identify assortment, merchandising, private-label, and category-growth opportunities.
• Develop and execute account-growth plans and regional sales strategies.
• Use category insights, customer data, and market trends to support recommendations.
• Maintain direct ownership of customer relationships while working with broker and distributor partners when appropriate.
• Manage sales forecasts, account activity, business opportunities, and customer information.
• Partner with Marketing, Research and Development, Operations, and senior leadership to support customer-growth initiatives.
• Represent Bridor at customer meetings, trade shows, and industry events.

Skills

Retail sales

Relationship building

West Coast retail knowledge

Negotiation

Account management

Presentations

Market analysis

Travel management

Tools

CRM software

Job description

Bridor North America is seeking a Retail Regional Sales Manager to drive premium bakery growth across the Western United States, leveraging an established network with retail buyers, category managers, brokers, and distributors. This role requires a deep understanding of In-Store Bakery, Deli, and Fresh perimeter departments and the ability to convert relationships into sustainable sales growth.

The ideal candidate will manage key strategic accounts, present Bridor’s bakery products to major