Regional Bakery Sales Leader - West (Travel 50-70%)

Bridor North America; Pleasanton (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Paid holidays

Life insurance

Disability coverage

Job summary

Bridor North America seeks a driven Retail Regional Sales Manager to expand our premium bakery products across the Western United States. Build direct relationships with retail buyers and distributors while coordinating with brokers as needed.

Target In-Store Bakery and Deli growth and lead strategic account plans from a home base in California. You will identify opportunities, present Bridor’s offerings, and drive category growth through strong market knowledge and customer partnerships.

Qualifications

• Five or more years of retail food sales experience.
• Strong knowledge of key retailers and players in In-Store Bakery and Deli.
• Experience calling directly on retail buyers and category managers.
• Proven ability to build and maintain relationships with buyers and distributors.
• Experience working with brokers when needed to support accounts.
• Understanding of grocery retail buying processes and category management.
• Residence in California with access to a major airport and willingness to travel 50–70%.

Responsibilities

• Develop new business with leading grocery and retail chains in the Western United States.
• Grow and manage strategic retail accounts within the region.
• Identify and call on retail buyers, category managers, and other decision-makers.
• Build direct relationships with retail buyers, distributors, brokers, and industry partners.
• Maintain ownership of customer relationships while engaging brokers when needed.
• Introduce Bridor’s premium bakery products to prospects and existing customers.
• Lead category reviews, business reviews, product presentations, and meetings.
• Identify assortment, merchandising, private-label, and category-growth opportunities.
• Develop and execute account-growth plans and regional sales strategies.
• Use category insights and market trends to support business recommendations.
• Manage sales forecasts, opportunities, and customer information.
• Collaborate with Marketing, R&D, Operations and leadership to support growth.

Skills

Retail sales

Relationship building

Buyer outreach

Travel readiness

Job description

Bridor North America seeks a driven Retail Regional Sales Manager to expand our premium bakery products across the Western United States. Build direct relationships with retail buyers and distributors while coordinating with brokers as needed.

Target In-Store Bakery and Deli growth and lead strategic account plans from a home base in California. You will identify opportunities, present Bridor’s offerings, and drive category growth through strong market knowledge and customer partnerships.