Regional Sales Manager

Bridor North America; Pleasanton (CA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Paid holidays

Life insurance

Disability coverage

Job summary

Bridor North America seeks a driven Retail Regional Sales Manager to expand our premium bakery products across the Western United States. Build direct relationships with retail buyers and distributors while coordinating with brokers as needed.

Target In-Store Bakery and Deli growth and lead strategic account plans from a home base in California. You will identify opportunities, present Bridor’s offerings, and drive category growth through strong market knowledge and customer partnerships.

Qualifications

• Five or more years of retail food sales experience.
• Strong knowledge of key retailers and players in In-Store Bakery and Deli.
• Experience calling directly on retail buyers and category managers.
• Proven ability to build and maintain relationships with buyers and distributors.
• Experience working with brokers when needed to support accounts.
• Understanding of grocery retail buying processes and category management.
• Residence in California with access to a major airport and willingness to travel 50–70%.

Responsibilities

• Develop new business with leading grocery and retail chains in the Western United States.
• Grow and manage strategic retail accounts within the region.
• Identify and call on retail buyers, category managers, and other decision-makers.
• Build direct relationships with retail buyers, distributors, brokers, and industry partners.
• Maintain ownership of customer relationships while engaging brokers when needed.
• Introduce Bridor’s premium bakery products to prospects and existing customers.
• Lead category reviews, business reviews, product presentations, and meetings.
• Identify assortment, merchandising, private-label, and category-growth opportunities.
• Develop and execute account-growth plans and regional sales strategies.
• Use category insights and market trends to support business recommendations.
• Manage sales forecasts, opportunities, and customer information.
• Collaborate with Marketing, R&D, Operations and leadership to support growth.

Skills

Retail sales

Relationship building

Buyer outreach

Travel readiness

Job description

About Bridor Bridor is a North American leader in the development and manufacturing of premium European-style breads, pastries, croissants, and viennoiserie. As part of Groupe Le Duff, Bridor combines traditional French baking expertise with modern manufacturing technology to deliver innovative, high-quality bakery products to retail, foodservice, and hospitality customers throughout North America.

As our business continues to grow, we offer employees the opportunity to contribute directly to our products, customer relationships, market expansion, and long-term success.

To learn more about Bridor, visit https://america.bridor.com/en.

Position Summary Bridor is seeking a driven retail food sales professional with a genuine passion for bakery to expand our retail business throughout the Western United States.

This opportunity is ideal for someone who has built a strong foundation in the In-Store Bakery and Deli retail market and is ready to take the next step in their career. Candidates must understand the key retailers and other important players within this market and have experience identifying and calling on the decision-makers responsible for bakery and deli purchasing and category growth.

The successful candidate will have experience building strong, direct relationships with retail buyers and distributors while bringing in broker partners when needed to support specific accounts or market opportunities. This position requires someone who can maintain ownership of the customer relationship rather than relying primarily on brokers to drive the business.

The Retail Regional Sales Manager will use this market knowledge and network to introduce Bridor’s premium bakery products, develop new accounts, expand existing customer relationships, and create sustainable sales growth.

Experience selling specialty or private-label frozen laminated bakery products into In-Store Bakery and Deli departments is a significant advantage.

We are looking for someone who wants to grow with Bridor, take on increasing responsibility, and create future advancement opportunities through strong performance and measurable business results.

Key Responsibilities

• Develop new business with leading grocery and retail food chains throughout the Western United States
• Grow and manage strategic retail accounts within the assigned region
• Identify and call on retail buyers, category managers, and other decision-makers responsible for In-Store Bakery and Deli
• Build and maintain strong, direct relationships with retail buyers, distributors, brokers, and other industry partners
• Maintain ownership of customer relationships while engaging brokers when their support is needed for specific accounts or market opportunities
• Introduce and present Bridor’s premium bakery products to prospective and existing customers
• Lead category reviews, business reviews, product presentations, and customer meetings
• Identify assortment, merchandising, specialty product, private-label, and category-growth opportunities
• Develop and execute account-growth plans and regional sales strategies
• Use category insights, customer data, and market trends to support business recommendations
• Manage sales forecasts, account activity, business opportunities, and customer information
• Partner with Marketing, Research and Development, Operations, and senior leadership to support customer-growth initiatives
• Represent Bridor at customer meetings, trade shows, and industry events

Required Qualifications

• Five or more years of retail food sales experience
• Strong knowledge of the key retailers and other important players within the In-Store Bakery and Deli market
• Experience calling directly on retail buyers, category managers, and other grocery retail decision-makers
• Demonstrated ability to build and maintain strong relationships with direct buyers and distributors
• Experience working with broker partners and knowing when to engage them to support an account or market opportunity
• Experience selling directly to grocery retail organizations
• Strong understanding of In-Store Bakery, Deli, Fresh Foods, and perimeter departments
• Experience with category reviews, assortment planning, merchandising discussions, and retail buying processes
• Understanding of how grocery retailers evaluate, approve, and commercialize new bakery and deli products
• Demonstrated success developing new business and growing strategic retail accounts
• Genuine passion for bakery products and the premium bakery industry
• Residence in California with access to a major airport
• Ability and willingness to travel 50–70%

Preferred Experience

• In-Store Bakery and Deli sales experience within grocery retail
• Experience selling specialty and private-label frozen laminated bakery products
• Experience with croissants, Danish pastries, puff pastry, artisan breads, or related premium frozen bakery categories
• Existing relationships with major grocery retailers throughout the Western United States
• Private-label product development and commercialization experience
• Experience managing customer relationships directly while bringing in broker partners when needed
• Experience working with distributors serving the In-Store Bakery, Deli, and Fresh Foods markets

What Will Make You Successful

• Strong knowledge of the In-Store Bakery and Deli retail market and the decision-makers who influence purchasing and category growth
• Established credibility with retail buyers, distributors, brokers, and category managers
• Ability to convert industry relationships into new accounts and sustainable sales growth
• Strong understanding of grocery retail buying processes and category-management practices
• Strategic approach to account planning and business development
• Strong presentation, negotiation, and relationship-management skills
• Ability to work independently from a home office while collaborating across departments
• Willingness to travel frequently throughout the assigned region
• Results-focused approach with strong follow-through and accountability
• Motivation to take the next step in your career and grow into broader responsibilities based on performance
• Desire to build a long-term career with Bridor as the company continues expanding in the United States

Compensation and Sales Incentives

• Base salary range of $110,000–$120,000
• Performance-based bonus opportunity
• Monthly vehicle stipend
• Mileage reimbursement for eligible business travel
• Opportunity for career advancement based on individual performance, business growth, and organizational needs

Bridor USA offers a comprehensive benefits package beginning on the first day of employment, including:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off
• Paid holidays
• Company-paid life insurance
• Short-term and long-term disability coverage