Remote-Ready Associate Director, Digital Marketing & Growth

University of Wisconsin Colleges; Oshkosh (WI); Hybrid; USD 54,000 - 66,000; Full time

Job summary

The University of Wisconsin Colleges in Oshkosh is seeking an Associate Director of Digital Marketing. This full-time leadership position focuses on driving the university's digital marketing strategy, overseeing the execution of key digital channels to support enrollment and institutional priorities.

The ideal candidate will have a strong background in digital marketing, project management, and analytics. Responsibilities include collaboration with various departments and managing digital advertising campaigns.

Qualifications

• 5+ years of digital marketing experience, including web and social media management.
• Proficient in managing digital advertising campaigns.
• Strong analytical skills to inform strategic decisions.

Responsibilities

• Lead digital marketing strategy and oversee various online platforms.
• Develop performance metrics for digital marketing initiatives.
• Collaborate with departments to align marketing efforts with institutional goals.

Skills

Digital marketing strategies

Web management

Social media marketing

Analytics and reporting

Project management

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Content Management Systems

Asana

WordPress

Job description

The University of Wisconsin Colleges in Oshkosh is seeking an Associate Director of Digital Marketing. This full-time leadership position focuses on driving the university's digital marketing strategy, overseeing the execution of key digital channels to support enrollment and institutional priorities.

The ideal candidate will have a strong background in digital marketing, project management, and analytics. Responsibilities include collaboration with various departments and managing digital advertising campaigns.