Hybrid Digital Marketing Lead — Web, Analytics & Campaigns

University of Wisconsin Oshkosh; Oshkosh (WI); Hybrid; USD 54,000 - 66,000; Full time

Job summary

The University of Wisconsin Oshkosh is seeking an Associate Director of Digital Marketing to drive the university’s digital marketing strategy and oversee key channels including web, social media, and email marketing.

This full-time position demands strong analytical skills, project management abilities, and a commitment to creating user-centered digital experiences. Ideal candidates will have a strong understanding of digital marketing trends and practices.

Qualifications

• Experience leading and executing digital marketing strategies.
• Proficiency with content management and web technologies.
• Strong understanding of analytics, reporting, and performance measurement.

Responsibilities

• Lead and manage digital marketing initiatives.
• Develop and maintain performance metrics for digital initiatives.
• Collaborate with academic and administrative units.

Skills

Digital marketing strategy

Website management

Social media marketing

Analytics and reporting

Project management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Analytics

WordPress

Asana

Job description

The University of Wisconsin Oshkosh is seeking an Associate Director of Digital Marketing to drive the university’s digital marketing strategy and oversee key channels including web, social media, and email marketing.

This full-time position demands strong analytical skills, project management abilities, and a commitment to creating user-centered digital experiences. Ideal candidates will have a strong understanding of digital marketing trends and practices.