Lead Digital Marketing & Web Strategy

The Chronicle Of Higher Education, Inc.; Oshkosh (WI); On-site; USD 80,000 - 100,000; Full time

Job summary

The Chronicle Of Higher Education, Inc. is seeking an Associate Director of Digital Marketing at the University of Wisconsin–Oshkosh. This full-time role involves leading the digital marketing strategy to enhance enrollment, engagement, and fundraising efforts. You will oversee all digital platforms, ensuring effective collaboration across teams.

The ideal candidate will have proven experience in digital marketing, web management, and analytics, with strong project management skills. A bachelor's degree in a relevant field is required. The position emphasizes a collaborative work environment and strategic leadership in marketing initiatives.

Qualifications

• 5+ years of experience in digital marketing.
• Proficiency in website management and social media campaigns.
• Strong project management skills.

Responsibilities

• Lead the university’s digital marketing strategy.
• Manage multiple digital marketing initiatives concurrently.
• Oversee website architecture and user experience.

Skills

Digital marketing strategy

Web management

Analytics and performance measurement

Project management

Social media

Email marketing

SEO principles

Content management systems

Education

Bachelor’s degree in marketing, communications, digital media, or related field

Tools

Google Analytics

WordPress

Asana

Job description

The Chronicle Of Higher Education, Inc. is seeking an Associate Director of Digital Marketing at the University of Wisconsin–Oshkosh. This full-time role involves leading the digital marketing strategy to enhance enrollment, engagement, and fundraising efforts. You will oversee all digital platforms, ensuring effective collaboration across teams.

The ideal candidate will have proven experience in digital marketing, web management, and analytics, with strong project management skills. A bachelor's degree in a relevant field is required. The position emphasizes a collaborative work environment and strategic leadership in marketing initiatives.