Remote Product Marketing Strategist — ABM & Growth

Pearson; Boise (ID); À distance; USD 80 000 - 90 000; Plein temps

Résumé du poste

Pearson is seeking a strategic marketer to lead Product Marketing, ABM, and Growth initiatives. The role focuses on bringing products to market, articulating clear value, and developing targeted campaigns that drive awareness and engagement.

Responsibilities include developing positioning, messages, and go-to-market plans; creating ABM programs; and producing content across email, blogs, webinars, and events. Strong storytelling and cross-functional collaboration are essential.

Qualifications

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
• Strong writing and storytelling skills with the ability to translate complex product information into compelling customer-focused messaging.
• Experience developing and executing integrated digital marketing campaigns.
• Strong understanding of audience segmentation, personalization, and the customer journey.
• Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
• Comfortable balancing strategic thinking with hands-on execution.

Responsabilités

• Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
• Translate product features and capabilities into clear, compelling customer benefits and outcomes.
• Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
• Develop messaging frameworks tailored to key audiences, personas, markets, accounts, and use cases.
• Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
• Create account- and segment-specific strategies designed to move audiences from awareness and engagement toward conversion.

Connaissances

Marketing experience

Storytelling

Digital campaigns

Audience segmentation

Project management

Strategic execution

Description du poste

Pearson is seeking a strategic marketer to lead Product Marketing, ABM, and Growth initiatives. The role focuses on bringing products to market, articulating clear value, and developing targeted campaigns that drive awareness and engagement.

Responsibilities include developing positioning, messages, and go-to-market plans; creating ABM programs; and producing content across email, blogs, webinars, and events. Strong storytelling and cross-functional collaboration are essential.