Product Marketing Manager for Home Care Software (Remote)

AxisCare; Waco (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance premiums covered for

Job summary

AxisCare is seeking a Product Marketing Manager to craft and execute marketing strategies for our home care software. You will align with product, sales and customer success to ensure market-fit messaging and strong go-to-market plans.

Bring 5+ years of product marketing experience, especially in software or healthcare, and a passion for customer insights, competitive analysis, and compelling collateral development.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in product marketing, preferably software/healthcare.
• Strong ability to craft persuasive messaging and go-to-market plans.

Responsibilities

• Develop and execute GTM strategies for home care software products.
• Own marketing campaigns, collateral, and sales enablement.
• Conduct market research, identify customer needs, and build battlecards.
• Translate insights into product positioning and messaging.
• Collaborate with product, sales, and customer success teams.

Skills

Marketing principles

Product lifecycle

Messaging and storytelling

Market research & analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Email marketing software

Analytics tools

Job description

AxisCare is seeking a Product Marketing Manager to craft and execute marketing strategies for our home care software. You will align with product, sales and customer success to ensure market-fit messaging and strong go-to-market plans.

Bring 5+ years of product marketing experience, especially in software or healthcare, and a passion for customer insights, competitive analysis, and compelling collateral development.