Remote Product Marketing Lead — LV Switchboards

ABB; Cary (NC); Remote; USD 101,000 - 161,000; Full time

Job summary

ABB is seeking a Product Marketing Manager to drive growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. You will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to enhance market share and customer experience.

The role is remote with up to 30% travel. You will lead annual go-to-market planning, product launches, and lifecycle changes, and

Qualifications

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field with a minimum of 8 years in electrical products, product management, product marketing, engineering, or sales.
• Understanding of US construction and industrial electrical market including switchboards, distributors, contractors, consultants, and end users.
• Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools.
• Strong analytical and business-case development skills using market, financial, operational, and customer data to guide priorities and actions.
• Demonstrated ability to influence and coordinate cross-functional teams across Product Management, Sales, engineering, manufacturing, supply chain, pricing, and digital tools.
• Ability to travel up to 30%.
• Candidates must have work authorization to work for ABB in the US.

Responsibilities

• Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy with objectives, customer needs, and market opportunities to drive growth.
• Serve as the commercial interface across customers and cross-functional teams, translating voice-of-customer into prioritized product requirements and roadmaps.
• Lead annual marketing, business planning, and go-to-market for new products and lifecycle changes, including positioning, messaging, launch readiness, communications, training, and documentation.
• Drive sales effectiveness by equipping Sales with product and application expertise, training, tools, and ongoing support to hit growth targets and budgets.

Skills

Product marketing

Cross-functional collaboration

Analytical skills

Communication

Market understanding

Education

Bachelor’s degree

Tools

SAP

Salesforce

Power BI

Product configurators

Product lifecycle tools

Job description

ABB is seeking a Product Marketing Manager to drive growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. You will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to enhance market share and customer experience.

The role is remote with up to 30% travel. You will lead annual go-to-market planning, product launches, and lifecycle changes, and