Remote Product Marketing Lead – GTM & Launch Mastery

RudderStack Inc.; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity / stock options

Medical, dental and vision insurance

401(k)

Paid time off

Paid parental leave

Learning stipend

Home office stipend

Wellness benefits

Job summary

RudderStack is seeking a remote-first full-stack product marketer who can translate product strategy into compelling positioning, campaigns, and launches. You will own GTM across the marketing function, collaborating with product, sales, and analysts to drive messaging and content across channels.

The role emphasizes data-driven decision making, strong writing, and the ability to operate autonomously in a fast-paced software environment. Candidates must be US-based and ready to work remotely.

Qualifications

• 4+ years in product marketing at a fast-paced software company with GTM ownership and launches.
• 4+ years in growth/performance/lifecycle marketing with data-driven campaigns from targeting to attribution.
• Strong grounding in the customer data tooling ecosystem and vision for data activation.
• Sharp writer who can shape a narrative and execute the plan behind it.
• Comfort with ambiguity and a bias to action, closing gaps when found.
• No fear of technical detail and ability to learn a deep product quickly.
• Low ego with high ownership across product, sales, and marketing.

Responsibilities

• Sharpen positioning and messaging to create a cohesive narrative across channels.
• Plan and run go-to-market for launches end-to-end and support campaigns, webinars, sponsorships, and partner/analyst work.
• Own the competitive program with current materials and a persuasive point of view for sales.
• Provide sales enablement: decks, talk tracks, one-pagers, and objection handling.
• Create content to carry the strategy: blogs, thought leadership, web and ad copy, social presence.
• Stay aligned with product roadmap and company priorities; reflect direction in work.
• Leverage AI to streamline core work while applying human judgment where it adds value.

Skills

GTM strategy

Product marketing

Data-driven campaigns

Technical writing

Cross-functional collaboration

Ambiguity tolerance

Learning quickly

Job description

RudderStack is seeking a remote-first full-stack product marketer who can translate product strategy into compelling positioning, campaigns, and launches. You will own GTM across the marketing function, collaborating with product, sales, and analysts to drive messaging and content across channels.

The role emphasizes data-driven decision making, strong writing, and the ability to operate autonomously in a fast-paced software environment. Candidates must be US-based and ready to work remotely.