Remote Product Marketing Director: SaaS Growth & GTM

ScreenPal; Seattle (WA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental & V

Retirement Plan (401k, IRA)

Paid Time Off (Vacation, Sick & Public

Work From Home

Job summary

ScreenPal is seeking a Product Marketing Director to lead the go-to-market strategy for our end-user software suite. This hands-on role focuses on crafting compelling product messaging, customer insights, and programs that drive adoption, engagement, and loyalty.

You will collaborate with cross-functional teams and own marketing programs across education, training, and video marketing to accelerate growth in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product with a deep understanding of adoption, engagement, and retention.

Responsibilities

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend growth opportunities and expansion strategies.
• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.
• Continuously analyze customer needs, market trends, and product performance using qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies highlighting impact of our video, image, and collaboration solutions.
• Use video as a core communication medium internally and externally.
• Partner with engineering, marketing, product, design, and customer support for GTM execution.
• Refine the customer journey and implement lifecycle marketing across onboarding, activation, usage, and renewal.
• Build and manage a customer advocacy engine including testimonials and evangelist programs.
• Equip B2B sales with GTM assets like pitch decks, demo scripts, ROI models, and competitive battle cards.

Skills

Go-to-Market leadership

Demand generation

Digital marketing

Customer insights

Storytelling

Cross-functional collaboration

Sales enablement

Market intelligence

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM systems

Web analytics

A/B testing

Email marketing platforms

Job description

ScreenPal is seeking a Product Marketing Director to lead the go-to-market strategy for our end-user software suite. This hands-on role focuses on crafting compelling product messaging, customer insights, and programs that drive adoption, engagement, and loyalty.

You will collaborate with cross-functional teams and own marketing programs across education, training, and video marketing to accelerate growth in a fast-paced environment.