Director of Product Marketing

ScreenPal; Seattle (WA); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental & V

Retirement Plan (401k, IRA)

Paid Time Off (Vacation, Sick & Public

Work From Home

Job summary

ScreenPal is seeking a Product Marketing Director to lead the go-to-market strategy for our end-user software suite. This hands-on role focuses on crafting compelling product messaging, customer insights, and programs that drive adoption, engagement, and loyalty.

You will collaborate with cross-functional teams and own marketing programs across education, training, and video marketing to accelerate growth in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product with a deep understanding of adoption, engagement, and retention.

Responsibilities

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend growth opportunities and expansion strategies.
• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.
• Continuously analyze customer needs, market trends, and product performance using qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies highlighting impact of our video, image, and collaboration solutions.
• Use video as a core communication medium internally and externally.
• Partner with engineering, marketing, product, design, and customer support for GTM execution.
• Refine the customer journey and implement lifecycle marketing across onboarding, activation, usage, and renewal.
• Build and manage a customer advocacy engine including testimonials and evangelist programs.
• Equip B2B sales with GTM assets like pitch decks, demo scripts, ROI models, and competitive battle cards.

Skills

Go-to-Market leadership

Demand generation

Digital marketing

Customer insights

Storytelling

Cross-functional collaboration

Sales enablement

Market intelligence

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM systems

Web analytics

A/B testing

Email marketing platforms

Job description

Join us!

ScreenPal’s AI-enhanced video tools make it simple to create compelling videos and amplify your message. Our mission is to help people share their expertise—never replace it. With millions of users worldwide, ScreenPal is a leading SaaS platform empowering educators, trainers, and businesses to learn, teach, and communicate more effectively.

We’re a profitable, rapidly growing, privately held company with a virtual team and headquarters in Seattle, WA.

We take pride in delivering exceptional experiences and engaging customers around the globe. At ScreenPal, we build tools that are easy, intuitive, and fun—and our marketing team plays a vital role in bringing that mission to life.

About the role

We are seeking an outstanding Product Marketing Director who is ready to roll up their sleeves and drive the go-to-market strategy for our full product suite. This is a hands-on role where you will actively craft compelling product messaging, immerse yourself in customer insights, and build and execute programs that fuel adoption, engagement, and loyalty—particularly for an end-user–facing software application.

You excel at digging into customer needs, developing high-impact positioning, and partnering closely with cross-functional teams to turn strategy into action. You’re a storyteller, a strategic thinker, and a practical, hands-on marketer who thrives in a fast-paced, collaborative environment. You feel completely comfortable working directly in digital marketing tools—whether building campaigns, analyzing performance, or refining messaging—and you aren’t afraid to get into the details required to successfully market and grow an end-user software product.

What you will do:

Go-to-Market Leadership

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.

Demand Generation & Digital Marketing

• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.

Customer Insights & Storytelling

• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.

Cross-Functional Alignment

• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.

Sales Enablement & Market Intelligence

• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Must Have:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product, with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences.
• Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
• Highly data-driven with experience optimizing programs to achieve company-level targets.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and the ability to clearly communicate insights and business impact.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools.
• Hands-on experience with content marketing, and lifecycle marketing.
• Creative thinker capable of developing compelling customer-facing narratives.

Nice to Have:

• Experience with inbound B2B and B2C marketing strategies.
• SaaS experience with free-to-paid conversion models.
• Understanding of the education and training markets.
• Passion for video as a communication and learning tool.
• Collaborative, flexible team player with a sense of humor.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home