Remote Product Marketing Manager — Growth & GTM

Christian Tech Jobs; Northern (KY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Generous Paid Time Off

Medical Coverage

Dental Coverage

Vision Coverage

401k Matching

Culture Building Events

Job summary

Subsplash is seeking a Remote Product Marketing Manager to drive go-to-market strategies for self-serve, direct-to-consumer product lines. You will partner with Product, Marketing, and Sales to optimize messaging, lifecycle, and growth opportunities across trials and upgrades.

You’ll craft benefit-focused narratives, monitor funnel performance, and lead campaigns to boost awareness, traffic, and conversions while navigating a remote-first model in the US.

Qualifications

• 3+ years of professional experience in product marketing or growth marketing, with B2B SaaS experience.
• Experience writing conversion-focused copy for self-serve landing pages and in-product messaging.
• Proficiency with product marketing and analytics tools to promote and track funnel performance.
• Strong understanding of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, expansion revenue.

Responsibilities

• Lead go-to-market execution, positioning, and messaging for direct-to-consumer product lines.
• Design and optimize the customer lifecycle from awareness to purchase and upgrade using funnel analytics.
• Create compelling product narratives for headlines, webpages, emails, and in-product messaging.
• Collaborate with Marketing, Product, and Sales to generate demand and drive revenue.
• Bridge Sales, Marketing, and Product teams and align on roadmap priorities.

Skills

Product Marketing

AI Copywriting

Digital Marketing

Analytics

SaaS

Education

Bachelor's degree in marketing or related field

Tools

Pendo

Arcade

HubSpot

ThoughtSpot

Job description

Subsplash is seeking a Remote Product Marketing Manager to drive go-to-market strategies for self-serve, direct-to-consumer product lines. You will partner with Product, Marketing, and Sales to optimize messaging, lifecycle, and growth opportunities across trials and upgrades.

You’ll craft benefit-focused narratives, monitor funnel performance, and lead campaigns to boost awareness, traffic, and conversions while navigating a remote-first model in the US.