Product Marketing Director: GTM Leader for SaaS (Remote)

Screencast-o-matic; Seattle (WA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health plan

Retirement plan

Paid time off

Work From Home

Job summary

ScreenPal, a Seattle-based end-user software platform, is seeking a Product Marketing Director to own the go-to-market strategy for our full product suite. This hands-on role demands compelling messaging, deep customer insights, and programs that drive adoption, engagement, and loyalty across B2C self-serve and B2B teams.

You will lead cross-functional GTM planning with engineering, product, design, and sales, build lifecycle campaigns, and develop stories and customer narratives that showcase

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product with a focus on adoption, engagement, and retention.
• Excellent storytelling, writing, and editing skills with data-driven mindset.

Responsibilities

• Go-to-Market leadership: develop messaging, positioning for new products and features.
• Lead cross-functional planning for product launches and major marketing initiatives.
• Drive global product adoption for B2C self-serve and B2B Team Plans; identify growth opportunities.

Skills

End-user software marketing

Storytelling

Data-driven marketing

Product-led growth

Data visualization

CRM proficiency

Web analytics & A/B testing

Content & lifecycle marketing

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM systems

Marketing tools

Web analytics tools

A/B testing tools

Marketing automation

Job description

ScreenPal, a Seattle-based end-user software platform, is seeking a Product Marketing Director to own the go-to-market strategy for our full product suite. This hands-on role demands compelling messaging, deep customer insights, and programs that drive adoption, engagement, and loyalty across B2C self-serve and B2B teams.

You will lead cross-functional GTM planning with engineering, product, design, and sales, build lifecycle campaigns, and develop stories and customer narratives that showcase