Remote Principal Product Designer - Ecosystem & Identity

EngineersOfAI; United States; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Reddit is seeking a Principal Product Designer to shape Presence across profiles, identity, and business tools. This systems-level role works across Design, Product, Engineering, Research, Data Science, Content Design, and leadership to turn ambiguity into durable frameworks and executable paths forward.

You’ll translate priorities into multi-year experiences, lead cross-team UX architecture, mentor designers, and raise the quality bar for interaction, accessibility, and trust.

Qualifications

• 10-12+ years of product design leadership across platform-scale initiatives.
• Portfolio demonstrating principal-level scope and measurable impact beyond a single team or launch.
• Experience defining foundational product architecture and shared interaction models used by multiple teams.
• Strong ability to influence priorities and executive decisions without direct authority.
• Proven track record in consumer technology ecosystems.

Responsibilities

• Define the UX architecture for Presence across profiles, identity, business tools, community context, discovery, and new product surfaces.
• Translate priorities into multi-year experience strategy, decision frameworks, and sequenced paths from today’s product to the future state.
• Create shared models, interaction patterns, navigation approaches, and experience principles that multiple teams can build against.
• Resolve overlaps, gaps, and conflicting approaches across teams before they become fragmented user experiences.
• Influence product direction and planning with senior Product, Engineering, Research, Data Science, Content Design, and Design leaders.
• Lead UX framing for high-stakes ecosystem decisions, presenting recommendations, alternatives, risks, and success signals to senior executive audiences.
• Use AI-assisted design and coding tools to prototype future-state concepts, test system behavior, expose edge cases, and accelerate strategic decisions.
• Raise the quality bar for interaction design, information architecture, accessibility, trust, and systems coherence while mentoring senior designers.

Skills

Strategy leadership

Systems architecture

Cross-functional collaboration

Executive influence

UX design

AI-assisted design

Tools

AI design tools

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly within the United States. If you happen to live close to one of our physical office locations (San Francisco, Los Angeles, New York City, or Chicago) our doors are open for you to come into the office as often as you'd like.

Presence shapes how people, creators, businesses, and communities show up, are understood, discover each other, and participate across Reddit. As Reddit continues to evolve across profiles, identity, business tools, discovery, and new consumer experiences, we need a Principal Product Designer to make these surfaces feel connected, navigable, trustworthy, and distinctly Reddit.

This is a systems-level design role, not ownership of a single feature or vertical. You’ll define how identity, profiles, business presence, community context, discovery, navigation, and participation work together across Reddit, creating the models and patterns that help Reddit evolve as one ecosystem while enabling individual teams to move quickly.

You’ll work across Design, Product, Engineering, Research, Data Science, Content Design, and executive leadership to turn ambiguity into clear product direction, durable frameworks, and executable paths forward.

What You’ll Do

• Define the UX architecture for Presence across profiles, identity, business tools, community context, discovery, and new product surfaces.
• Translate broad company priorities into multi-year experience strategy, decision frameworks, and sequenced paths from today’s product to the future state.
• Create shared models, interaction patterns, navigation approaches, and experience principles that multiple teams can build against.
• Resolve overlaps, gaps, and conflicting approaches across teams before they become fragmented user experiences or duplicated investments.
• Influence product direction and planning with senior Product, Engineering, Research, Data Science, Content Design, and Design leaders.
• Lead UX framing for high-stakes ecosystem decisions, presenting recommendations, alternatives, risks, and success signals to senior executive audiences.
• Use AI-assisted design and coding tools to prototype future-state concepts, test system behavior, expose edge cases, and accelerate strategic decisions.
• Raise the quality bar for interaction design, information architecture, accessibility, trust, and systems coherence while mentoring senior designers.

What You’ll Bring

• 10-12+ years of product design experience, including leadership of platform-scale or ecosystem-level initiatives across multiple product areas in consumer technology.
• A portfolio showing Principal-level scope: original product vision, systems architecture, exceptional interaction design, executive influence, end-to-end coherence, and measurable impact beyond a single team or launch.
• Experience defining foundational product architecture, shared interaction models, or platform strategies adopted by multiple teams.
• Strong ability to influence product priorities and executive decisions without direct authority.
• A track record of connecting long-term product vision to executab