Remote PPC & SEO Strategy Lead

Blacksmith Agency; New York (NY); Hybrid; USD 90,000 - 170,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Engine Marketing Manager, you own the strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic thinking with operational oversight. You will join sales calls, oversee internal and external specialists, build performance roadmaps, ensure

Qualifications

• 4–7 years in PPC, SEO or multi‑channel strategy.
• Strong experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4 and Google Search Console.
• Ability to articulate strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Multi-channel management

Google Ads & GA4

Paid vs organic coordination

Analytics & attribution

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Search Engine Marketing Manager, you own the strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic thinking with operational oversight. You will join sales calls, oversee internal and external specialists, build performance roadmaps, ensure