Remote PPC & AI Marketing Director — Local Lead Gen

NextPath Career Partners; Miami (FL); On-site; USD 120,000 - 135,000; Full time

Job summary

NextPath Workforce Solutions is seeking a PPC & AI Marketing Specialist to join our client's team in Miami, FL. This remote role may travel 1-3 times per year.

The position offers a salary of $120,000 - $135,000 depending on experience and requires work authorization in the United States without sponsorship. The candidate will manage Google Ads campaigns, develop keyword strategies, and leverage AI to optimize lead generation in competitive local markets, including law firms or local service

Qualifications

• 5+ years of hands-on Google Ads/PPC experience focused on lead generation.
• Experience working in marketing agencies.
• Heavy use of AI to improve PPC workflows and performance.
• Experience managing campaigns for law firms or local service businesses with Google Business Profiles.
• Demonstrated success with competitive, high-intent local search campaigns.

Responsibilities

• Own and optimize Google Ads campaigns to generate qualified leads in local markets.
• Develop campaign structures, keyword strategies, bidding tactics, and testing frameworks.
• Monitor, analyze and optimize performance using data insights.
• Use AI tools daily to automate workflows and enhance decision-making.
• Experiment with AI-powered methods for campaign creation, analysis, and reporting.
• Collaborate with Product and Engineering to integrate PPC workflows into scalable solutions.
• Lead and mentor the PPC team, establishing best practices.
• Maintain accurate conversion tracking across platforms and optimize for qualified leads.
• Forecast paid search budgets balancing growth with efficiency.

Skills

PPC / Google Ads

Lead generation

AI in marketing

Agency experience

Local search campaigns

Tools

Google Ads

AI tools for marketing

Google Business Profiles

Job description

NextPath Workforce Solutions is seeking a PPC & AI Marketing Specialist to join our client's team in Miami, FL. This remote role may travel 1-3 times per year.

The position offers a salary of $120,000 - $135,000 depending on experience and requires work authorization in the United States without sponsorship. The candidate will manage Google Ads campaigns, develop keyword strategies, and leverage AI to optimize lead generation in competitive local markets, including law firms or local service