Remote PMM: Attendance Plus for K-12 EdTech

ParentSquare User Group; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

401K retirement savings program

Stock options

Health + wellness reimbursements

Generous PTO

15 paid holidays

Job summary

ParentSquare is seeking a Product Marketing Manager to tell the Attendance Plus story and drive GTM for the attendance line. You’ll own positioning, messaging, and enablement across Sales, Customer Success, and Marketing, partnering with the Attendance product team to reach districts nationwide.

You’ll become our internal expert on attendance improvement and chronic absenteeism reduction, shaping how districts understand and adopt Attendance Plus, with travel to conferences and customer events.

Qualifications

• 3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line.
• Experience launching or scaling a newer product, including expansion into existing customer accounts.
• Strong storytelling and writing skills, with a knack for turning complex problems into simple narratives.
• Hands-on experience with win/loss analysis, customer research, or competitive intelligence.
• Track record of building alignment across product, sales, and customer success teams.
• Genuine interest in how family engagement drives student attendance and a desire to become our internal expert.
• Experience marketing to school districts, education agencies, or other public-sector buyers; EdTech familiarity.

Responsibilities

• Owning positioning and messaging for Attendance Plus, pairing market and customer insight with district pain points.
• Build deep expertise in the attendance market, including state attendance-based policies and funding formulas.
• Planning and running go-to-market for new Attendance Plus capabilities, matching launch size to strategic weight.
• Defined launch goals and success metrics, using adoption data and field insights to shape next steps.
• Collaborating with the product team to tell the Attendance Plus roadmap internally and externally.
• Partnering with Sales Enablement to equip Sales and Customer Success with battlecards and ROI framing.
• Running win/loss analysis and customer research, turning findings into recommendations.
• Bringing the voice of the market into packaging, pricing, and roadmap conversations.
• Identifying high-potential segments and growth opportunities, especially in existing districts.

Skills

B2B SaaS product marketing

Positioning & GTM ownership

Storytelling & writing

Win/loss analysis

Cross-functional collaboration

EdTech experience

Public sector marketing

Job description

ParentSquare is seeking a Product Marketing Manager to tell the Attendance Plus story and drive GTM for the attendance line. You’ll own positioning, messaging, and enablement across Sales, Customer Success, and Marketing, partnering with the Attendance product team to reach districts nationwide.

You’ll become our internal expert on attendance improvement and chronic absenteeism reduction, shaping how districts understand and adopt Attendance Plus, with travel to conferences and customer events.