Remote Performance Creative Strategist for Hyper-Growth

Headlight Labs

United States

Remote

USD 70,000 - 110,000

Full time

14 days+

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Benefits offered by this job

401(k)

Unlimited PTO

Health, Vision & Dental coverage (100%

Dependent Coverage

Teladoc

Job summary

Headlight is seeking a Performance Creative Strategist to join our Creative team. You’ll blend copywriting, creative direction, and performance insights to launch, test, and scale winning ad campaigns.

You’ll connect designers, media buyers, and data analysts to ensure creative output performs at a high level. This role thrives at the art-meets-science intersection, guiding design with strategic clarity while pulling insights from performance data to inform future testing across Meta, Google,

Qualifications

3–5 years experience in performance creative strategy, copywriting, or growth marketing.
Strong portfolio of ad copy and creative strategy work.
Proven ability to collaborate with designers and cross‑functional teams.
Comfortable interpreting performance data and making creative recommendations.
In‑platform experience with all major ad platforms (Meta, Google, TikTok, YouTube).
Experience in apps or consumer tech highly preferred.
Familiarity working within detailed brand guidelines and design systems.
Ability to speak the language of both brand and performance marketing stakeholders.
Excellent written and verbal communication skills; organized and detail‑oriented.

Responsibilities

Client Impact: Collaborate with Account and Growth teams to deliver creative strategies that drive measurable results for high‑growth apps and consumer tech brands.
Data-Driven Strategy: Analyze campaign performance metrics, distill insights, and translate data into actionable creative testing roadmaps.
Creative Coordination: Partner closely with designers to concept, brief, and produce ad creative that scales across multiple formats and platforms.
Copywriting: Write high‑converting ad copy across social, search, and display campaigns with a focus on clarity, persuasion, and brand alignment.
Market Research: Stay ahead of cultural trends, competitive landscapes, and category insights to inspire fresh creative strategies.
Platform Expertise: Develop strategies tailored to the nuances of major platforms, including Facebook, Google, TikTok, YouTube, and more.