Remote Performance Creative Strategist (Contract to FT)

Openkrill; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Pearmill is seeking a remote Performance Creative Strategist to own creative thinking across multiple accounts, concepting ads, writing briefs, and iterating based on performance data. You’ll work with media buyers, designers, and motion artists across Meta, TikTok, YouTube, and Google, using AI tools daily to move quickly and smarter.

You’ll join a role that bridges growth and creative execution, translating insights into actionable briefs and testable hypotheses, with ongoing client

Qualifications

• 2+ years working as a Performance Creative Strategist at an agency.
• Recent experience on B2B, SaaS, and/or tech client rosters.
• Genuine AI proficiency — you already use AI tools daily for ideation, research, iteration, and production acceleration.
• Strong concepting and brief writing ability — the brief is the primary deliverable, and it needs to be clear, actionable, and grounded in data.
• Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS.

Responsibilities

• Write clear, actionable creative briefs — the primary deliverable of this role. Briefs include ad concepts, copy direction, visual/stylistic references, scripts or storylines, and format specs.
• Concept, script, and build creative frameworks for multiple client accounts.
• Develop hooks, ideas, and test concepts grounded in performance data — every idea should have a 'why'.
• Frame creative ideas as testable hypotheses: "We think [concept] will outperform [current] because [insight]"
• Use AI daily to deepen and accelerate concepting — conduct audience research, collaborate on new angles, draft copy options, explore potential visuals and concepts, and pressure-test ideas before they go into a brief
• Conduct asset-level creative analysis: what worked, why, and what to do next. Tag winning elements (hook type, CTA style, format, visual approach) to build a learning library over time
• Monitor key creative metrics — hook rate, hold rate, CTR, CPA, ROAS — and know the difference between a hook problem and a hold problem
• Maintain creative velocity — consistently ship new concepts each sprint, balancing quality with the volume needed to fuel a structured testing program
• Own a structured testing methodology: define hypotheses, set success criteria before launch, and make clear calls on whether to iterate, scale, or kill each concept
• Use AI tools to streamline creative analysis — summarize performance data, identify patterns across rounds, and draft insights faster so more time goes into strategic thinking

Skills

Agency experience

B2B SaaS tech

AI proficiency

Brief writing

Creative metrics

Tools

Motion

Foreplay

Meta Ad Library

TikTok Creative Center

Job description

Pearmill is seeking a remote Performance Creative Strategist to own creative thinking across multiple accounts, concepting ads, writing briefs, and iterating based on performance data. You’ll work with media buyers, designers, and motion artists across Meta, TikTok, YouTube, and Google, using AI tools daily to move quickly and smarter.

You’ll join a role that bridges growth and creative execution, translating insights into actionable briefs and testable hypotheses, with ongoing client