Remote Performance Creative Director - AI-Driven Ad Factory

STERRY; Idaho; Hybrid; USD 180,000 - 240,000; Full time

Job summary

STERRY is seeking a Head of Performance Creative to own the end-to-end ad creative factory for a $50M DTC intimates brand. You will lead a remote team of editors, strategists, and copywriters, driving 500+ iterations monthly on Meta and Google platforms.

You will fuse brand aesthetics with direct-response metrics, using AI tools to accelerate testing, optimize hook rates, and lift CAC efficiency while maintaining high-end aesthetics and compliance with ad policies.

Qualifications

• Fluent English required for writing compelling DR copy and collaborating with executives.
• Hands-on experience integrating generative AI tools into creative production workflows.
• 5+ years leading ad creative strategy for high-growth DTC brands ($20M–$100M).
• Direct understanding of media buying metrics and translating data into briefs.
• Empathy for the modern intimate apparel consumer, sizing, fit messaging.

Responsibilities

• Own the end-to-end testing pipeline with 500+ DR ad variations monthly for Meta and Google/YouTube.
• Champion AI workflows to scale output, lower per-asset cost, and speed up cycles 10x.
• Analyze hook rates, hold rates, CTR, and CVR to iterate on winning angles.
• Oversee briefs, UGC sourcing, and creator seeding with remote teams.

Skills

Fluent English

AI Power User & Prompt Specialist

Performance Creative Mastery

Deep Data Literacy

Intimates / Apparel Category Sensitiv

Tools

Midjourney

Runway

ElevenLabs

Claude/ChatGPT

Job description

STERRY is seeking a Head of Performance Creative to own the end-to-end ad creative factory for a $50M DTC intimates brand. You will lead a remote team of editors, strategists, and copywriters, driving 500+ iterations monthly on Meta and Google platforms.

You will fuse brand aesthetics with direct-response metrics, using AI tools to accelerate testing, optimize hook rates, and lift CAC efficiency while maintaining high-end aesthetics and compliance with ad policies.