Head of Performance Creative — Remote AI-Driven Ad Factory

STERRY; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

100% remote

Global autonomy

Profit share / bonus

Job summary

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for its $50M DTC intimates brand. You will lead a remote team of editors, copywriters and strategists, and produce 500+ direct-response ad variations per month across Meta and Google/YouTube.

You will fuse brand aesthetics with data-driven performance, scale AI workflows, ensure policy compliance, and optimize hooks, CVR and CAC to drive profitable customer acquisition.

Qualifications

• Fluent English required for direct-response copy.
• Hands-on AI tool integration into creative workflows.
• 5+ years leading ad creative for high-growth DTC brands.
• Deep understanding of media metrics (CAC, CVR, CTR).
• Empathy for intimates/apparel audience and fit messaging.

Responsibilities

• Own end-to-end creative testing pipeline producing 500+ variations monthly.
• Lead AI-driven automation and generative pipelines.
• Analyze creative metrics daily with media buyers.
• Oversee UGC sourcing, creator briefs, and influencer seeding.
• Maintain brand aesthetics while complying with ad policies.
• Manage a distributed remote creative team with asynchronous workflows.

Skills

English fluency

AI power user

Performance creative

Data-driven decision making

Creative leadership

Tools

Midjourney

Runway

ElevenLabs

ChatGPT/Claude

Job description

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for its $50M DTC intimates brand. You will lead a remote team of editors, copywriters and strategists, and produce 500+ direct-response ad variations per month across Meta and Google/YouTube.

You will fuse brand aesthetics with data-driven performance, scale AI workflows, ensure policy compliance, and optimize hooks, CVR and CAC to drive profitable customer acquisition.