Head of AI-Driven Performance Creative

STERRY; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Profit sharing

Remote flexibility

Budget ownership over multi-million ad

Job summary

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for our $50M DTC intimates brand. You will lead a remote team of video editors, copywriters, and strategists, optimizing 500+ creative iterations monthly across Meta and Google/YouTube to beat ad fatigue.

Ideally you are data-driven, fluent in English, and proficient with AI tools to accelerate production, craft viral hooks, and maintain brand aesthetics while complying with platform policies.

Qualifications

• Fluent business English required for direct-response copy and leadership collaboration.
• Hands-on experience integrating generative AI into creative production workflows.
• Proven track record leading ad creative strategy for high-growth DTC brands ($20M–$100M).
• Deep understanding of media metrics (hook rates, CAC, CVR) and translating data into briefs.
• Empathy for modern intimates/apparel consumers with body-positivity messaging.

Responsibilities

• Own end-to-end ad production engine producing 500+ variations monthly for Meta and Google/YouTube.
• Lead AI creative automation to scale output and speed testing cycles.
• Analyze creative metrics daily with media buyers to iterate on winning angles.
• Oversee UGC sourcing and creator briefs to deliver authentic, high-converting content.
• Maintain brand aesthetics and compliance with ad policies across platforms.

Skills

Fluent English

AI Power User

5+ Years Performance Creative

Data Literacy

Intimates / Apparel Sensitivity

Tools

Midjourney

Runway

ElevenLabs

ChatGPT/Claude

Sora AI video tools

Job description

STERRY is hiring a Head of Performance Creative to own the end-to-end ad creative factory for our $50M DTC intimates brand. You will lead a remote team of video editors, copywriters, and strategists, optimizing 500+ creative iterations monthly across Meta and Google/YouTube to beat ad fatigue.

Ideally you are data-driven, fluent in English, and proficient with AI tools to accelerate production, craft viral hooks, and maintain brand aesthetics while complying with platform policies.