Remote Paid Social Media Buyer & Campaign Optimizer

Lumen; Hartford (CT); Remote; USD 93,000 - 124,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Voluntary lifestyle benefits

Bonus structure

Job summary

Lumen is seeking a Media Buyer to lead day-to-day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audiences, budgets, bids and placements while independently driving performance within brand and investment guidelines.

You’ll collaborate across Creative, ABM, Marketing Ops and CRM, lead testing workstreams, and guide colleagues with best practices.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns; B2B preferred.
• Hands-on experience in LinkedIn Campaign Manager and another social ads manager.
• Comfort with daily optimization and reading performance data.
• Interest in creative; organized and documentation-minded; familiarity with UTMs and CRM measurement.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and QA.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose fatigue, saturation, auction and delivery issues, and take corrective action.
• Resolve complex campaign or measurement problems; assess tradeoffs, document decisions and elevate risks.
• Lead paid social creative testing calendar; design tests across hooks, formats, offers and audiences; interpret results and convert findings into recommendations.
• Brief and partner with Creative on social-native assets, translating performance into specs for assets.
• Build and govern matched, retargeting, lookalike audiences with ABM program to improve relevance.
• Maintain campaign measurement integrity (UTMs, conversions, mapping) and troubleshoot with Marketing Ops.
• Deliver weekly performance narratives linking platform results to funnel/CRM outcomes.
• Monitor platform changes; propose process/campaign improvements and share best practices.

Skills

Paid social optimization

Campaign management

Data analysis

ABM coordination

Education

Bachelor’s degree in business, Marketing, or related area

Tools

LinkedIn Campaign Manager

Other social ads manager

Job description

Lumen is seeking a Media Buyer to lead day-to-day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audiences, budgets, bids and placements while independently driving performance within brand and investment guidelines.

You’ll collaborate across Creative, ABM, Marketing Ops and CRM, lead testing workstreams, and guide colleagues with best practices.