Remote Media Buyer: Paid Social & ABM Optimization

Lumen; Columbus (OH); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Bonus structure details

Job summary

Lumen is a trusted network enabling AI‑powered connectivity across cloud, edge, and AI workloads. The Media Buyer role drives day‑to‑day planning, activation, optimization and measurement of paid social campaigns for a diverse portfolio, translating strategy into audience, budget, bid and creative decisions.

You will lead testing, collaborate with Creative, and optimize campaigns to improve performance while maintaining brand integrity.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns in-house or at an agency. B2B experience is preferred, but strong B2C performance social candidates with analytical rigor are worth interviewing.
• Hands‑on experience in LinkedIn Campaign Manager and at least one other social ads manager, with campaigns they personally built and optimized.
• Demonstrated comfort with daily optimization work, and with reading performance data at small sample sizes without overreacting to noise.
• A genuine interest in creative.
• Organized and documentation‑minded, with testing rigor
• Familiarity with UTM and conversion tracking conventions, and willingness to be trained on ABM and CRM measurement.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and quality assurance.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue, audience saturation, auction and delivery issues, and take corrective action within approved parameters.
• Resolve complex campaign or measurement problems, including situations where precedent is limited; assess tradeoffs, document decisions and elevate material business, brand or investment risks.
• Lead the paid social creative testing calendar. Design structured tests across hooks, formats, offers and audiences; interpret results; and convert findings into repeatable recommendations.
• Brief and partner with Creative on social‑native assets, translating platform performance into clear direction for specifications, aspect ratios, motion, messaging and rotation.
• Build and govern matched, retargeting, lookalike, interest and suppression audiences in coordination with the ABM program to improve relevance and prevent duplicate account exposure.
• Maintain campaign measurement integrity, including UTM standards, conversion events, form and lead‑object mapping, and troubleshooting with Marketing Operations.
• Deliver weekly performance narratives that explain what changed, why it changed, business implications and recommended next actions; connect platform results to available funnel and CRM outcomes.
• Monitor platform changes, formats and beta programs; recommend and lead practical process or campaign improvements, document best practices and provide guidance to less‑experienced colleagues.

Skills

Paid social optimization

Data-driven decision making

Campaign analytics

ABM coordination

CRM data understanding

Education

Bachelor’s degree in business, Marketing, or related area

Tools

LinkedIn Campaign Manager

Social ads platforms

Job description

Lumen is a trusted network enabling AI‑powered connectivity across cloud, edge, and AI workloads. The Media Buyer role drives day‑to‑day planning, activation, optimization and measurement of paid social campaigns for a diverse portfolio, translating strategy into audience, budget, bid and creative decisions.

You will lead testing, collaborate with Creative, and optimize campaigns to improve performance while maintaining brand integrity.