Media Buyer

Think Advertising Jobs; Pensacola (FL); Remote; USD 85,000 - 113,000; Full time

Job summary

Lumen is a trusted network for AI-ready connectivity, delivering high-performance, secure solutions across cloud, edge, and AI workloads. The Media Buyer will own end-to-end paid social campaigns, translating strategy into audience, budget, bid and creative decisions while optimizing performance within approved investment and brand guidelines.

They will lead testing and optimization with ABM and CRM alignment, collaborate with Creative on assets, and ensure accurate measurement and reporting.

Qualifications

• Bachelor’s degree in business, marketing, or related area.
• 4+ years paid social campaign experience in-house or agency.
• Hands-on LinkedIn Campaign Manager and another social ads manager.
• Familiarity with UTM and conversion tracking conventions.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end.
• Own delivery, pacing, frequency and performance for portfolio.
• Lead the paid social creative testing calendar.
• Design structured tests across hooks, formats and audiences.
• Collaborate with Creative on social assets and platform specs.
• Maintain campaign measurement integrity and UTMs.
• Deliver weekly performance narratives with insights.

Skills

Analytics

Campaign optimization

ABM familiarity

CRM knowledge

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn Campaign Manager

Facebook Ads Manager

Google Ads

Job description

Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.

At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.

This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.

The Role

The Media Buyer owns the day-to-day planning, activation, optimization and measurement of Lumen’s paid social campaigns across an assigned portfolio. They translate campaign strategy into effective audience, budget, bid, placement and creative decisions, independently managing performance within approved investment, brand and measurement par.

Applies in-depth paid social expertise and knowledge of adjacent creative, ABM, marketing operations and CRM processes to resolve complex delivery and measurement issues, improves how the work is performed and recommends actions based on performance trends. Leads defined testing and optimization workstreams, partner across functions and serve as a resource to colleagues.

The Main Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and quality assurance.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue, audience saturation, auction and delivery issues, and take corrective action within approved parameters.
• Resolve complex campaign or measurement problems, including situations where precedent is limited; assess tradeoffs, document decisions and elevate material business, brand or investment risks.
• Lead the paid social creative testing calendar.
• Design structured tests across hooks, formats, offers and audiences; interpret results; and convert findings into repeatable recommendations.
• Brief and partner with Creative on social-native assets, translating platform performance into clear direction for specifications, aspect ratios, motion, messaging and rotation.
• Build and govern matched, retargeting, lookalike, interest and suppression audiences in coordination with the ABM program to improve relevance and prevent duplicate account exposure.
• Maintain campaign measurement integrity, including UTM standards, conversion events, form and lead-object mapping, and troubleshooting with Marketing Operations.
• Deliver weekly performance narratives that explain what changed, why it changed, business implications and recommended next actions; connect platform results to available funnel and CRM outcomes.
• Monitor platform changes, formats and beta programs; recommend and lead practical process or campaign improvements, document best practices and provide guidance to less‑experienced colleagues.

What We Look For in a Candidate

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns in-house or at an agency.
• B2B experience is preferred, but strong B2C performance social candidates with analytical rigor are worth interviewing.
• Hands‑on experience in LinkedIn Campaign Manager and at least one other social ads manager, with campaigns they personally built and optimized.
• Demonstrated comfort with daily optimization work, and with reading performance data at small sample sizes without overreacting to noise.
• A Genuine interest in creative.
• Organized and documentation-minded, with testing rigor
• Familiarity with UTM and conversion tracking conventions, and willingness to be trained on ABM and CRM measurement.

Preferred Qualifications

• 6+ years of experience running paid social campaigns
• Extensive experience in the technology industry, demonstrating a deep understanding of market dynamics, customer needs, and industry trends.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

• $84,629 - $112,838 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
• $88,860 - $118,480 in these states: CO HI MI MN NC NH NV OR RI
• $93,092 - $124,122 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

#LI-Remote

What to Expect Next

Requisition #: 343628

Life at Lumen

Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.

Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case‑by‑case basis. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, ‘protected statuses’). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Privacy Notice

Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age‑identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.