Paid Social Strategist (Mobile / App)

Tinuiti; New York (NY); Hybrid; USD 95,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Fully remote role

Healthcare: Medical, Dental, Vision

Retirement: 4% match

Equity

Job summary

Tinuiti is seeking a Paid Social Strategist to plan and optimize full-funnel Paid Social campaigns (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers and revenue. You’ll leverage Bliss Point insights and automation to maximize ROAS while minimizing waste, collaborating with Creative, Analytics, Product/Bliss Point, and Client Leadership.

Requirements include 5+ years of Paid Social experience on Meta and TikTok, hands-on GA4/CAPI, and strong client-facing collaboration.

Qualifications

• 5+ years managing Paid Social across Meta and TikTok.
• Hands-on with GA4, CAPI, and platform analytics to connect media to revenue.
• Strong client-facing communication and cross-functional collaboration.

Responsibilities

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership to turn learnings into repeatable playbooks.
• Use platform features and automation to grow results; test and scale.
• Apply Bliss Point insights to guide budgets and bets.
• Design practical tests and ensure data health (pixel/CAPI, UTMs/GA4).

Skills

Paid Social strategy

Meta Ads

TikTok Ads

Audience design

GA4 & analytics

Client-facing

Cross-functional collaboration

Tools

GA4

CAPI

Meta Advantage+

TikTok Smart Performance

Pinterest Performance+

Job description

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don’t necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Strategist, you will plan and improve full‑funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You’ll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You’ll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low. You’ll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

Key Responsibilities

• Client‑CentricTurn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
• The TinuitiWayPair strong Paid Social craft (creative+ audience+ signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). Teach clients and teammates, and document what works so others can reuse it.
• Product‑LedUse platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
• Data&Measurement‑DrivenDesignpractical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence. Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.
• OwnerMindset Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets). Help your Pod adopt better ways of working.

Ways of working and values

Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change. Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof. Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional&Technical Qualifications

• Experience: 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus. Hands‑on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA. Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
• Communication and collaboration: Senior stakeholder‑ready storytelling; influence across functions; client‑facing presence.
• KPIs Growth: More qualified reach, more new customers, higher revenue and LTV from Paid Social.
• Creative: Faster test cycles and a higher win rate; less creative fatigue.
• Audience and signal: Larger high‑intent audiences; better pixel/CAPI/event health; fewer “limited learning” cases.
• Innovation: Regular creative, audience, bidding, and format tests with decisions recorded.
• Product/AI: Pilot and scale automation and Bliss Point‑guided allocations with proven, incremental impact.
• Efficiency(guardrail): Hold or improve CAC/ROAS while growing profitable volume.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• We provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above‑industry standard work‑life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On‑demand learning, mentorship program, leadership and management development programs and resources.

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.