Remote Paid Social Creative Strategist

Bettervits; United States; Remote; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation package

Flexible working environment - results

No micromanagement - full ownership

Fast-paced, ambitious team culture

Growth opportunities in a fast-scaling

Job summary

Bettervits is seeking a Creative Strategist to own paid social growth, managing a seven-figure budget to drive high-converting content and rapid testing. You will lead the strategy across Meta and TikTok, crafting scripts and concepts that scale revenue.

You will work closely with creative, paid media, and cross-functional teams to optimize campaigns through data-driven insights and iterative experimentation, with a fully remote, fast-paced culture.

Qualifications

• 4+ years of experience in creative strategy or performance roles.
• Experience in high-growth, paid social-led DTC brands.
• Deep expertise in Meta and TikTok advertising ecosystems.
• Portfolio of direct-response ad concepts that delivered results.
• Track record of revenue growth through paid creative.
• Experience briefing or directing creators or UGC production.
• Strong ability to interpret performance data to inform creative decisions.
• Excellent communication and data-driven decision making.

Responsibilities

• Analyse paid social performance to identify winning elements.
• Translate data into clear creative direction for formats, messaging and pain points.
• Develop high-converting ad concepts and scripts aligned with customer journeys.
• Lead creative production by briefing UGC creators, influencers and editors.
• Build and manage high-volume creative pipelines for rapid iteration.
• Own the testing roadmap with structured A/B tests and data-driven optimization.

Skills

Paid social creative

Performance-driven strategies

High-volume production

Ad performance analytics

Meta/TikTok platforms

Briefing UGC production

Tools

Meta Ads Manager

TikTok Ads

Job description

Bettervits is seeking a Creative Strategist to own paid social growth, managing a seven-figure budget to drive high-converting content and rapid testing. You will lead the strategy across Meta and TikTok, crafting scripts and concepts that scale revenue.

You will work closely with creative, paid media, and cross-functional teams to optimize campaigns through data-driven insights and iterative experimentation, with a fully remote, fast-paced culture.