Remote Paid Social Campaigns Lead and Analytics

Carnegie; Westford (MA); On-site; USD 55,000 - 85,000; Full time

Job summary

Carnegie is seeking a Social Media Specialist to manage paid social campaigns for its higher education clients. You’ll create accounts, set up campaigns, optimize performance, and provide guidance to Social Media Associates.

You will analyze campaign data, generate monthly client insights, and present actionable recommendations. The role emphasizes teamwork, knowledge sharing, and staying current with industry trends in a remote work environment.

Qualifications

• Bachelor’s degree required; Marketing/Advertising major or concentration preferred.
• Basic knowledge of the digital marketing landscape.
• Proficiency with Microsoft Word, PowerPoint, and Excel.
• 2 years of relevant work/internship experience in the digital marketing space.
• Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success.
• Working knowledge of or experience managing paid campaigns within Facebook Ads Manager, LinkedIn Campaign Manager, Snapchat Business Manager, and/or TikTok Ads.
• Familiarity with Asana or other project management tools a plus.

Responsibilities

• Create social media advertising accounts and campaigns across all platforms per the latest best practices.
• Optimize social media advertising campaigns on a monthly basis for optimal performance.
• Review Social Media Associates’ tasks, ensuring campaigns are set up optimally and offering feedback and support as needed.
• Analyze campaign performance effectively based on monthly data trends and Looker Studio dashboards to create monthly client-facing insight notes.
• Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance.
• Work collaboratively in a team environment and contribute ideas in meetings about process improvements and testing new ideas.
• Keep pace with paid social media industry trends, sharing articles and updates with the team.
• Participate in content creation such as social media blogs, webinars, and internal and external resources.
• Assist with training of Paid Social Media Associates and Specialists.

Skills

Attention to detail

Problem-solving

Teamwork

Learning agility

Digital marketing enthusiasm

Communication

Time management

Prolonged computer work

Education

Bachelor’s degree

Marketing/Advertising major preferred

2 years experience in digital marketing

Tools

Microsoft Word

PowerPoint

Excel

Asana

Job description

Carnegie is seeking a Social Media Specialist to manage paid social campaigns for its higher education clients. You’ll create accounts, set up campaigns, optimize performance, and provide guidance to Social Media Associates.

You will analyze campaign data, generate monthly client insights, and present actionable recommendations. The role emphasizes teamwork, knowledge sharing, and staying current with industry trends in a remote work environment.