Remote Paid Search Specialist for Digital Campaigns

UnitedHealth Group; Minnetonka (MN); Hybrid; USD 73,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits

Equity stock purchase

401k contribution

Job summary

UnitedHealth Group is seeking a Digital Paid Media Specialist, Paid Search, to support the execution and optimization of digital campaigns for both B2B and B2C initiatives. The role focuses on paid search, campaign setup, daily performance monitoring, QA, and reporting in a fast-paced, collaborative environment.

You can work remotely from anywhere in the U.S., but in the Minneapolis or Washington, DC area you must be in the office at least four days per week.

Qualifications

• 3+ years in a corporate marketing or advertising agency environment.
• 3+ years of experience leading digital marketing campaign strategy for a department, product line or workstream.
• 3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar).
• 3+ years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools or similar.
• Advanced experience managing B2B campaigns.
• Advanced Excel and PowerPoint skills.
• Advanced tracking technologies knowledge.

Responsibilities

• This role will be responsible for planning and execution of digital marketing campaigns for Optum.
• Assist with strategy, campaign set up, campaign optimization and reporting of B2B/B2C digital marketing campaigns.
• Must have digital marketing experience, preferably in a regulated, performance focused, direct‑response environment.
• Need to have a thorough understanding of digital tactics specializing in Paid Search.
• Manage daily campaign optimization, budget pacing and performance.
• Ensure campaigns adhere to brand standards, best practices, and meet industry benchmarks.
• Evaluate and enhance internal paid media processes to support strategic planning and implementation.
• Identify opportunities to improve the campaign QA process and overall efficiency.
• Build strategic relationships with marketing partners and peers.
• Influence marketing to adopt and test new ideas, products, and approaches.
• Develop, analyze, and present key findings on campaign performance while identifying areas for improvement.

Skills

Advanced Excel

Advanced PowerPoint

Paid Search

Tools

Google Ads

Microsoft Ads

Search Ads 360

Sprinklr

Looker Studio

DOMO

Adobe Analytics

Job description

UnitedHealth Group is seeking a Digital Paid Media Specialist, Paid Search, to support the execution and optimization of digital campaigns for both B2B and B2C initiatives. The role focuses on paid search, campaign setup, daily performance monitoring, QA, and reporting in a fast-paced, collaborative environment.

You can work remotely from anywhere in the U.S., but in the Minneapolis or Washington, DC area you must be in the office at least four days per week.