Remote Digital Paid Media Specialist - Social & Display

Unitedhealthcare; Minnetonka (MN); Hybrid; USD 73,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase program

401(k) contribution

Job summary

UnitedHealthcare is hiring for Display & Paid Social Media Specialists to plan, execute, optimize, measure, and report B2B and B2C digital campaigns across paid social, programmatic display, video, and more. Roles support brand and performance goals and require strong campaign execution and analytics.

Remote work is available nationwide with in-office four days per week for Minneapolis or DC-area hires. You will collaborate with digital teams and partners, manage campaigns end-to-end, and drive

Qualifications

• 3+ years hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, or similar environment
• 3+ years hands-on experience in Paid Social and/or Programmatic Display across multiple platforms
• Solid understanding of digital media strategy, tactics, audience activation, optimization, and measurement within area of specialization
• Solid understanding of brand and direct-response marketing strategies, tactics, measurement, and best practices
• Experience leveraging first- and third-party data for audience targeting, activation, and optimization
• Experience with campaign tracking, pixels, events, APIs, ad serving, data platforms, and verification technologies
• Solid understanding of campaign tracking, measurement, and analytics including Adobe Analytics or similar
• Ability to analyze campaign performance, develop actionable insights, and communicate results
• Strong analytical and problem-solving skills with attention to detail
• Ability to manage multiple campaigns and priorities within tight timelines
• Advanced Excel and PowerPoint skills

Responsibilities

• Partner with digital team members on development of B2B and B2C paid media strategies, including channel role, audience, testing, and measurement
• Manage assigned paid media campaigns from setup through ongoing optimization and reporting
• Oversee daily campaign optimization, testing, budgeting, tracking, and performance measurement
• Ensure campaigns are structured, trafficked, launched, and tracked correctly
• Contribute to the creative development and approval process
• Develop reporting, insights, and optimization recommendations from campaign performance
• Leverage first- and third-party data to support activation, targeting, and optimization
• Ensure campaigns adhere to brand standards and measurement practices
• Build relationships with partners and stakeholders to execute campaigns
• Identify opportunities to test new ideas and platforms

Job description

UnitedHealthcare is hiring for Display & Paid Social Media Specialists to plan, execute, optimize, measure, and report B2B and B2C digital campaigns across paid social, programmatic display, video, and more. Roles support brand and performance goals and require strong campaign execution and analytics.

Remote work is available nationwide with in-office four days per week for Minneapolis or DC-area hires. You will collaborate with digital teams and partners, manage campaigns end-to-end, and drive