Remote Paid Search Specialist – Digital Marketing

Unitedhealthcare; Minnetonka (MN); Remote; USD 73,000 - 130,000; Full time

Benefits offered by this job

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Benefits package

Job summary

UnitedHealthcare is seeking a Digital Paid Media Specialist, Paid Search, to drive planning, setup, optimization and reporting for B2B and B2C campaigns. The role emphasizes paid search and requires collaboration with marketing partners to deliver measurable results.

The position supports remote work from anywhere in the U.S.; Minneapolis or Washington, D.C. areas require in-office presence at least four days per week, with a strong emphasis on data-driven decision making and reporting.

Qualifications

• 3+ years of experience in a corporate marketing or advertising agency environment.
• 3+ years of experience leading digital marketing campaign strategy for a department, product line or workstream.
• 3+ years of experience planning, delivering & optimizing Paid Search marketing campaigns using a 3rd party platform (Google Ads, Microsoft Ads, Search Ads360, or similar)
• 3+ years of paid media metrics reporting experience using Adobe Analytics, Google Analytics, Sprinklr tools or similar
• Advanced experience managing B2B campaigns
• Advanced Excel and PowerPoint skills
• Advanced tracking technologies knowledge

Responsibilities

• Plan and execute digital marketing campaigns for Optum.
• Assist with strategy, campaign setup, optimization and reporting of B2B/B2C campaigns.
• Ensure campaigns follow brand standards and best practices.
• Manage daily campaign optimization, budget pacing and performance.
• QA campaigns and improve internal paid media processes.
• Develop and present findings on campaign performance and opportunities.

Skills

Paid Search

Digital marketing

Adobe Analytics

Google Analytics

Excel

PowerPoint

Tracking technologies

Tools

Google Ads

Microsoft Ads

Search Ads 360

Sprinklr

DOMO

LookerStudio

Job description

UnitedHealthcare is seeking a Digital Paid Media Specialist, Paid Search, to drive planning, setup, optimization and reporting for B2B and B2C campaigns. The role emphasizes paid search and requires collaboration with marketing partners to deliver measurable results.

The position supports remote work from anywhere in the U.S.; Minneapolis or Washington, D.C. areas require in-office presence at least four days per week, with a strong emphasis on data-driven decision making and reporting.