Remote Digital Paid Media Specialist — Social & Display

UnitedHealth Group; Minnetonka (MN); Hybrid; USD 73,000 - 130,000; Full time

Job summary

UnitedHealth Group is seeking a skilled Digital Paid Media Specialist to plan, execute, optimize, and report on B2B and B2C paid media campaigns across social, programmatic display, and other digital channels.

You will collaborate with digital teams and stakeholders to shape strategy and manage hands-on campaign execution from setup to ongoing optimization, with some remote work allowed and in-office presence required in the Minneapolis area for part of the week.

Qualifications

• 3+ years hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, or similar environment.
• 3+ years hands-on experience in Paid Social and/or Programmatic Display, including platforms such as Meta, TikTok, Snapchat, YouTube, LinkedIn, or DSPs.
• Solid understanding of digital media strategy, tactics, audience activation, and measurement within the candidate's area of specialization.
• Solid understanding of brand and direct-response marketing strategies, objectives, and measurements.
• Experience leveraging first- and third-party data for audience targeting and optimization.
• Experience with digital advertising technologies, tracking pixels, APIs, and data platforms.
• Solid understanding of analytics with experience in Adobe Analytics or similar.
• Ability to analyze performance and communicate insights to stakeholders.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Partner on development of B2B and B2C paid media strategies with channel roles, audience, testing, and measurement.
• Manage campaigns from setup through ongoing optimization and reporting across paid social and programmatic display.
• Handle daily optimization, testing, budget pacing, tracking, and performance improvements.
• Ensure campaigns are structured, trafficked, launched, and tracked correctly with applicable technologies.
• Contribute to creative development and testing processes for campaigns.
• Develop reporting and insights based on campaign performance and full-funnel measurement.
• Utilize first- and third-party data to support activation, targeting, and optimization.
• Maintain brand standards and adhere to digital media best practices.

Skills

Digital paid media

Campaign optimization

Analytics

Excel

PowerPoint

Tools

Adobe Analytics

DSPs

Job description

UnitedHealth Group is seeking a skilled Digital Paid Media Specialist to plan, execute, optimize, and report on B2B and B2C paid media campaigns across social, programmatic display, and other digital channels.

You will collaborate with digital teams and stakeholders to shape strategy and manage hands-on campaign execution from setup to ongoing optimization, with some remote work allowed and in-office presence required in the Minneapolis area for part of the week.