Remote Paid Search Lead: KPI-Driven Growth

Zeta-Global; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Medical Coverage

Dental Coverage

Vision Coverage

Equity Plan

Stock Purchase

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global, NYSE: ZETA, is seeking a Paid Search Manager to lead the day‑to‑day delivery of client accounts, translate goals into paid search plans, and drive performance aligned to KPIs. You will own budget allocation, targeting, measurement plans, testing roadmaps, and QA for launches, while turning complex data into clear business narratives and actionable optimizations.

This role offers hybrid work (NYC, Nashville, LA, SF, Miami) or remote options depending on location, with strong

Qualifications

• 4+ years of relevant paid search experience.
• Hands-on experience managing large monthly campaign budgets and complex paid search account structures.
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations.
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes.

Responsibilities

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
• Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action.
• Campaign Management & Execution: Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene.
• Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity.
• Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team's project management platform.
• Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.

Skills

Paid search

Budget management

Campaign optimization

Data analysis

Client communication

Tools

Google Ads

Google Ads Editor

Microsoft Ads

SA360

Job description

Zeta Global, NYSE: ZETA, is seeking a Paid Search Manager to lead the day‑to‑day delivery of client accounts, translate goals into paid search plans, and drive performance aligned to KPIs. You will own budget allocation, targeting, measurement plans, testing roadmaps, and QA for launches, while turning complex data into clear business narratives and actionable optimizations.

This role offers hybrid work (NYC, Nashville, LA, SF, Miami) or remote options depending on location, with strong