Paid Search Lead — Remote/Hybrid, Data-Driven Growth

Zeta Global; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Medical coverage

Dental coverage

Vision coverage

Employee Equity

Stock Purchase Plan

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Job summary

Zeta Global, NY-based AI-powered marketing cloud, seeks a Paid Search Manager to lead day-to-day account delivery, set weekly priorities, and ensure campaigns meet client KPIs. You will translate goals into paid search plans, budgets, targeting, measurement, and testing roadmaps.

The role combines hands-on platform expertise with client communication and performance analysis, enforcing QA standards and collaborating across partners.

Qualifications

• 4+ years of paid search experience.
• Hands-on experience managing large monthly campaign budgets and complex paid search account structures.
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes

Responsibilities

• Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
• Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action.
• Campaign Management & Execution: Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Analysis & Reporting: Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.

Skills

Paid search

Budget management

Account leadership

Google Ads

Tools

Google Ads Editor

SA360

Microsoft Ads

Google Analytics

Job description

Zeta Global, NY-based AI-powered marketing cloud, seeks a Paid Search Manager to lead day-to-day account delivery, set weekly priorities, and ensure campaigns meet client KPIs. You will translate goals into paid search plans, budgets, targeting, measurement, and testing roadmaps.

The role combines hands-on platform expertise with client communication and performance analysis, enforcing QA standards and collaborating across partners.