Paid Search Manager

Gohyred; United States; Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Medical coverage

Stock options

Employee discounts

Job summary

Zeta Global in the United States is seeking a Paid Search Manager to lead day-to-day delivery of accounts, translate client goals into paid search plans, and ensure campaigns align with KPIs.

You will manage budgets, leverage Google Ads, Microsoft Ads, SA360, and ensure QA, tracking, and reporting integrity. This role offers hybrid work across multiple U.S. locations or remote, with opportunities to optimize performance and advocate for clients.

Qualifications

• 4+ years of paid search experience.
• Experience managing large monthly budgets and complex paid search account structures.
• Ability to translate performance data into client-ready insights and recommendations.
• Experience with Google Ads, Google Ads Editor, and QA/tracking-validation processes.

Responsibilities

• Translate client goals into paid search channel plans, including budgets, targeting, measurement plans, and testing roadmaps.
• Lead the day-to-day delivery of assigned accounts, managing pacing and ensuring KPI alignment.
• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Deliver weekly performance narratives and actionable insights with clear recommendations.

Skills

Paid search

Budget management

Campaign optimization

Google Ads

Google Ads Editor

Microsoft Ads

SA360

Tools

Google Ads Editor

SA360

Microsoft Ads

Job description

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalise experiences with consumers at an individual level across every channel, delivering better results for marketing programmes. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking a Paid Search Manager who can confidently lead the day-to-day delivery of assigned accounts, set weekly priorities, and ensure campaign performance and pacing are aligned to client KPIs. You will own the translation of client goals into paid search channel plans, including budget allocation, targeting approach, measurement planning, and testing roadmaps. The role combines hands‑on platform expertise, client communication, and performance analysis. You will establish and enforce quality standards for launches, tracking validation, and reporting, and coordinate work across internal and external partners. The ideal candidate can turn complex performance data into clear business narratives and structured optimisation plans, while proactively identifying opportunities to improve account performance and client outcomes. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES

• Client Strategy
  • Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
  • Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing‑page learnings, and move them into action.
• Campaign Management & Execution
  • Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
  • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene.
  • Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity.
  • Drive structured optimisation plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings.
• Team Collaboration
  • Collaborate with internal teams to ensure campaign execution aligns with client objectives.
  • Manage day to day tasks and responsibilities utilizing the team’s project management platform.
• Analysis & Reporting
  • Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.
  • Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities.
  • Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts.

QUALIFICATIONS

• 4+ years of relevant paid search experience
• Hands‑on experience managing large monthly campaign budgets and complex paid search account structures
• Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client‑ready insights and recommendations
• Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes

Preferred but not required:

• Experience with Google Shopping, Demand Gen, and Performance Max
• Experience with Microsoft Ads, SA360, and Google Analytics

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, colour, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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