Remote Paid Media Strategist — B2B Growth & ROAS

Blacksmith Agency LLC; Pennsylvania; Remote; USD 85,000 - 140,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and the narrative behind performance on calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets and bids, track conversions with GA4/Tag Manager, and drive account growth through retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

ROAS optimization

CPA optimization

Agency experience

English communication

Tools

Google Analytics 4 (GA4)

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and the narrative behind performance on calls.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, set budgets and bids, track conversions with GA4/Tag Manager, and drive account growth through retention and upsell.