Remote Paid Media Specialist - Performance Growth

Ascend Learning, LLC; Arkansas City (KS); Hybrid; USD 63,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Company paid life Insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Headspace and Airvet wellness programs

Charitable matching program

Job summary

Ascend Learning, LLC is a healthcare and learning technology company focused on outcomes-based, data-driven solutions across the learning lifecycle. As a Paid Media Specialist, you will execute and optimize digital advertising campaigns across multiple brands and channels to drive efficient customer acquisition and business growth.

You will collaborate with Paid Media Managers, support campaign setup, tracking, and reporting, and continuously optimize ROAS, CPA, and conversion rates while

Qualifications

• Bachelor’s degree preferred.
• 3+ years of experience executing and optimizing paid media campaigns across search, shopping, social, and other digital channels.
• Experience with campaign setup, trafficking, QA, budget pacing, and performance optimization.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and related platforms.
• Strong understanding of audience targeting, tracking, reporting, and performance measurement.
• Ability to analyze data and make recommendations to improve ROAS, CPA, conversion rate, and overall campaign performance.
• Strong organizational, communication, and collaboration skills.
• Detail-oriented, proactive, and driven by continuous learning and improvement.

Responsibilities

• Reports to the Sr. Manager Paid Media and follows day-to-day direction.
• Executes paid media campaigns across all assigned brands and channels.
• Supports campaign setup, trafficking, optimization, pacing, and QA.
• Supports execution of affiliate and influencer programs.
• Maintains paid media processes, documentation, and best practices.
• Supports audience creation, tracking implementation, and reporting needs.
• Provides flexible strategic support and recommendations.

Skills

Paid media campaigns

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Campaign tracking & reporting

Data-driven optimization

Communication & collaboration

Analytical mindset

Education

Bachelor’s degree preferred

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Ascend Learning, LLC is a healthcare and learning technology company focused on outcomes-based, data-driven solutions across the learning lifecycle. As a Paid Media Specialist, you will execute and optimize digital advertising campaigns across multiple brands and channels to drive efficient customer acquisition and business growth.

You will collaborate with Paid Media Managers, support campaign setup, tracking, and reporting, and continuously optimize ROAS, CPA, and conversion rates while