Remote OEM Lifecycle Program Director

Team Velocity Marketing; Detroit (MI); Hybrid; USD 113,000 - 138,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

Retirement plan (401k)

Paid leave

Wellness program

Job summary

Team Velocity Marketing in Detroit seeks an experienced OEM Program Director to lead a customer lifecycle management program for a major automotive OEM. You will own the program strategy, translate client goals into product requirements, and guide cross-functional teams to deliver personalized, data-driven communications.

This is a full-time, remote field position with Detroit metro area preference and monthly travel. Starting compensation is $125K+ annually plus bonus and benefits.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• Minimum of 5-7 years’ professional experience in automotive marketing, OEM program management, or automotive marketing technology, including direct responsibility for a customer lifecycle, CRM, or owner loyalty program.
• Previous experience leading both automotive sales retention and service retention initiatives is required, with demonstrated results in customer loyalty, repeat purchases, service visits, or dealer program performance.
• Demonstrated product or business ownership experience, including developing client business requirements, prioritizing enhancements, and guiding cross-functional delivery through launch.
• Strong understanding of dealership sales and fixed operations, the vehicle ownership lifecycle, and the relationship between OEM national marketing and dealer-level execution. Experience with OEM-sponsored dealer programs is highly preferred.
• Working knowledge of automated lifecycle journeys, multi-channel campaigns, dealer management system (DMS) and CRM data, audience segmentation, consent and preference management, and performance measurement.
• Proven ability to lead senior client relationships, present recommendations clearly, manage competing priorities, and hold internal teams accountable for delivery. Experience managing and developing team members is highly preferred.
• Proficiency in Excel and PowerPoint, including analyzing program data and creating executive presentations.
• Ability to travel monthly to the Detroit metro area.

Responsibilities

• Own Program Strategy: Serve as the product and business owner for the CLM program. Define priorities, maintain the program roadmap, and align enhancements with OEM objectives, dealer needs, and business performance.
• Lead the Client Relationship: Serve as the primary program contact and strategic advisor. Lead planning sessions and business reviews, communicate decisions and risks, and build trusted relationships through regular Detroit meetings.
• Develop Business Requirements: Lead discovery directly with the client and designated program liaisons. Translate needs into documented business requirements, use cases, business rules, and acceptance criteria for internal product, technology, data, and operations teams.
• Guide Product Delivery: Prioritize the program backlog with product and development teams. Resolve scope and timing changes, manage change requests, client approvals, and launch readiness.
• Lead Cross Functional Execution: Coordinate product, technology, data, creative, production, analytics, and dealer support teams. Manage deliverables, dependencies, quality assurance, and timelines across core packages, optional features, and campaigns.
• Support Dealer Adoption: Partner with the OEM on enrollment and re-enrollment initiatives. Oversee program education, marketing materials, training, dealer-facing tools, and consultation that help dealers use the program and improve results.
• Manage Business Performance: Monitor program budgets, delivery costs, and performance against agreed scope with leadership and finance. Build business cases for enhancements and identify opportunities to increase adoption and program value.
• Maintain Program Governance: Coordinate with compliance, privacy, and security teams to meet OEM brand and program requirements. Ensure approved data use, consent handling, audience governance, and required data sharing are built into delivery processes.
• Develop the Team and Resolve Issues: Manage and mentor assigned program managers and coordinators. Set clear ownership and operating routines, lead escalations, and drive corrective actions that protect delivery quality and client confidence.

Skills

Excel

PowerPoint

CRM data

Audience segmentation

Multi-channel campaigns

Education

Bachelor’s degree in business/marketing

Tools

CRM system

Job description

Team Velocity Marketing in Detroit seeks an experienced OEM Program Director to lead a customer lifecycle management program for a major automotive OEM. You will own the program strategy, translate client goals into product requirements, and guide cross-functional teams to deliver personalized, data-driven communications.

This is a full-time, remote field position with Detroit metro area preference and monthly travel. Starting compensation is $125K+ annually plus bonus and benefits.