Remote NPI & Product Marketing Lead - Omnichannel Growth

BCforward; Indianapolis (IN); Remote; USD 62,000 - 70,000; Full time

Job summary

BCforward is seeking a NPI and Product Marketing Lead - Retail & Industry Solutions to join our team. You will shape go-to-market strategy, craft differentiated messaging, and oversee omnichannel asset development across digital and offline channels.

The role emphasizes insights-led product marketing, collaboration with multiple business units, and end-to-end launch programs. This is a remote, 12-month temporary assignment with competitive compensation.

Qualifications

• Track record in insights- and data-led strategic communications planning that informs strong briefs and creative outcomes.
• Strong understanding of creative across the mix with the ability to distinguish effective creative from average work.
• Exceptional attention to detail and quality standards across all assets and outputs.
• Experience managing multiple concurrent projects from insights through in-market execution, including production.
• Exceptional writing skills with the ability to develop persuasive messaging and influence stakeholders.

Responsibilities

• Define and write product value propositions that clearly differentiate from adjacent products and key competitors, ensuring consistent execution across assets and teams.
• Drive end-to-end creation of omnichannel NPI assets, including messaging, imagery, e-tail, video, email, digital and social ads, and web content, meeting high creative and quality standards.
• Collaborate closely with business unit, category, and market teams, and centers such as HP.com, search, and communications to activate the 4Ps of marketing.
• Partner with product and category peers to monitor performance and post-launch insights, refining positioning, messaging, and assets as needed.
• Inspire and manage agencies to deliver impactful, high-caliber work and maintain strong engagement from agency teams.
• Manage the end-to‑end flow of assets and content across systems and channels to ensure timely access for sales and marketing teams.
• Own project-level budgets and forecasting related to assigned initiatives.

Skills

NPI strategy

Omnichannel asset development

Messaging

Campaign management

Content production

Stakeholder communication

Budgeting

Education

Four-year or graduate degree in Marketing/Communications/Business Administration

Job description

BCforward is seeking a NPI and Product Marketing Lead - Retail & Industry Solutions to join our team. You will shape go-to-market strategy, craft differentiated messaging, and oversee omnichannel asset development across digital and offline channels.

The role emphasizes insights-led product marketing, collaboration with multiple business units, and end-to-end launch programs. This is a remote, 12-month temporary assignment with competitive compensation.