NPI and Product Marketing Lead - RIS

BCforward; Indianapolis (IN); Remote; USD 62,000 - 70,000; Full time

Job summary

BCforward is seeking a NPI and Product Marketing Lead - Retail & Industry Solutions to join our team. You will shape go-to-market strategy, craft differentiated messaging, and oversee omnichannel asset development across digital and offline channels.

The role emphasizes insights-led product marketing, collaboration with multiple business units, and end-to-end launch programs. This is a remote, 12-month temporary assignment with competitive compensation.

Qualifications

• Track record in insights- and data-led strategic communications planning that informs strong briefs and creative outcomes.
• Strong understanding of creative across the mix with the ability to distinguish effective creative from average work.
• Exceptional attention to detail and quality standards across all assets and outputs.
• Experience managing multiple concurrent projects from insights through in-market execution, including production.
• Exceptional writing skills with the ability to develop persuasive messaging and influence stakeholders.

Responsibilities

• Define and write product value propositions that clearly differentiate from adjacent products and key competitors, ensuring consistent execution across assets and teams.
• Drive end-to-end creation of omnichannel NPI assets, including messaging, imagery, e-tail, video, email, digital and social ads, and web content, meeting high creative and quality standards.
• Collaborate closely with business unit, category, and market teams, and centers such as HP.com, search, and communications to activate the 4Ps of marketing.
• Partner with product and category peers to monitor performance and post-launch insights, refining positioning, messaging, and assets as needed.
• Inspire and manage agencies to deliver impactful, high-caliber work and maintain strong engagement from agency teams.
• Manage the end-to‑end flow of assets and content across systems and channels to ensure timely access for sales and marketing teams.
• Own project-level budgets and forecasting related to assigned initiatives.

Skills

NPI strategy

Omnichannel asset development

Messaging

Campaign management

Content production

Stakeholder communication

Budgeting

Education

Four-year or graduate degree in Marketing/Communications/Business Administration

Job description

Job Title: NPI and Product Marketing Lead - RISLocation: RemoteDuration: Temp - 12 monthsPay Range: $45/hr $51/hr (W2)Job ID: 410839

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a NPI and Product Marketing Lead - Retail & Industry Solutions to join our dynamic team. The ideal candidate will have strong experience in insights-led NPI strategy, omnichannel asset development, and lifecycle product marketing and a proven ability to translate customer insights into differentiated positioning and high-performing launch programs.

Responsibilities:

• Define and write product value propositions that clearly differentiate from adjacent products and key competitors, ensuring consistent execution across assets and teams.
• Drive end-to-end creation of omnichannel NPI assets, including messaging, imagery, e-tail, video, email, digital and social ads, and web content, meeting high creative and quality standards.
• Collaborate closely with business unit, category, and market teams, and centers such as HP.com, search, and communications to activate the 4Ps of marketing.
• Partner with product and category peers to monitor performance and post-launch insights, refining positioning, messaging, and assets as needed.
• Inspire and manage agencies to deliver impactful, high-caliber work and maintain strong engagement from agency teams.
• Manage the end-to‑end flow of assets and content across systems and channels to ensure timely access for sales and marketing teams.
• Own project-level budgets and forecasting related to assigned initiatives.

Required Skills & Qualifications:

• Track record in insights- and data-led strategic communications planning that informs strong briefs and creative outcomes.
• Strong understanding of creative across the mix with the ability to distinguish effective creative from average work.
• Exceptional attention to detail and quality standards across all assets and outputs.
• Experience managing multiple concurrent projects from insights through in-market execution, including production.
• Exceptional writing skills with the ability to develop persuasive messaging and influence stakeholders.
• Experience in creative production for optical and digital photography, optical and CGI video, and digital and social advertising.
• Ability to interface effectively with all levels of management and cross-functional teams, internal and external.
• Pragmatic problem solver who navigates change and delivers outcomes.
• Diplomatic and consultative collaborator with budget planning and process management capability.
• Leadership mindset with willingness to mentor less experienced team members.
• Experience level: 4-7 years in marketing communications with at least 2 years in the PC or IT industry (agency or client side).

Preferred Skills:

• Analytics and data analysis applied to marketing performance and decision making.
• Brand marketing, brand strategy, and branding execution.
• Customer relationship management and KPI-driven optimization.
• Digital marketing, social media, and go-to-market strategy for NPIs.
• Market research, new product development, and product marketing best practices.
• Project management and effective selling techniques to support commercial teams.
• Cross-org capabilities: effective communication, results orientation, learning agility, digital fluency, and customer centricity.

Education & Certifications:

• Four-year or graduate degree in Marketing, Communications, Business Administration, or related discipline. Commensurate experience considered.
• Preferred certifications: N/A.

Impact & Scope:

Impacts multiple teams and may lead projects, providing direction, facilitating information validation, and enabling team decision making.

Complexity:

Responds to moderately complex issues within established guidelines.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits
• Opportunities for growth with global clients
• A supportive, inclusive culture that values innovation and people
• Exposure to cutting-edge technologies and projects

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.