Remote Newsletter & Messaging Strategist

Gannett | USA TODAY NETWORK

United States

Remote

USD 73,000 - 90,000

Full time

14 days+

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Job summary

USA TODAY is seeking a high-energy Messaging Specialist to monitor and advise on the performance and innovation of USA TODAY’s messaging portfolio, with a focus on email newsletters. The role demands journalism experience and cross-functional leadership across the USA TODAY audience team.

The position is remote in the United States (excluding Alaska, Hawaii, and Wyoming) and offers opportunities to experiment with new formats (SMS, WhatsApp, Discord) and grow audience, discoverability, and

Qualifications

Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization.
3-5 years of experience in analytics, with a preference for content analytics.
Experience curating newsletters, growing newsletter audiences, and developing innovative messaging strategies.
Strong knowledge of the digital media landscape and the role newsletters and messaging plays in audience engagement, discoverability, retention, and revenue.
Ability to independently manage priorities and execute across competing demands.
A collaborative spirit, able to lead not only direct reports but peers across the organization and a passion for coaching others.
Strong business judgment and the ability to align editorial work with audience and organizational goals.

Responsibilities

Lead USA TODAY’s email newsletter and messaging strategy, working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance, develop audience journeys and drive innovation.
Own flagship newsletter and messaging products, partnering with newsroom teams to increase discoverability, audience growth, engagement, retention, and revenue.
Support SMS, WhatsApp and other messaging initiatives throughout the USA TODAY newsroom and broader USA TODAY Network.
Monitor performance, identify growth opportunities, and lead experiments in partnership with content strategy.
Adapt platform strategy in real time to deliver timely, relevant experiences during breaking news and major events.
Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content.
Partner across divisions to improve newsletter revenue and consumer retention.
Collaborate with AI leads to test and implement tools that strengthen newsletter and messaging efficiency.
Coach journalists on newsletter and messaging best practices and lead training for newsletter hosts, audience editors, and curators.
Balance and execute editorial and business priorities while keeping audience needs and broader organizational goals at the center of every decision.