Remote Social Video Strategist for Audience Growth

Gannett Co; McLean (VA); Remote; USD 73,000 - 90,000; Full time

Job summary

USA TODAY is seeking a high-energy Social Video Specialist to oversee performance and innovation of off-platform video on social media. You will lead audience-focused experimentation, coach journalists, and align strategies across divisions to grow reach and revenue.

The role combines social video production, data analytics, and platform insights to guide newsroom practices, adapt to trends, and ensure consistent brand voice across accounts. Remote work is supported nationwide.

Qualifications

• Bachelor's or master's degree in communications, journalism, marketing or related field, or equivalent.
• 5+ years in digital journalism or newsroom leadership; journalism experience is mandatory.
• Experience in a digital, print, or television news organization preferred.

Responsibilities

• Lead USA TODAY's social video strategy, including user-generated content, and drive innovation with leaders and the audience team.
• Establish a cohesive editorial style for social video journalism aligned to platform behaviors and audience needs.
• Monitor trends in creator industries and emerging platforms; translate insights into experiments and newsroom guidance.
• Develop strategies for the entire audience journey and identify growth opportunities.
• Analyze performance and lead experiments in partnership with content strategy.
• Adapt platform strategy in real time for breaking news and major events; contribute to content creation when needed.
• Translate data points into actionable insights; apply analytical mindset to content decisions.
• Collaborate across divisions to improve social video revenue and consumer retention.
• Partner with video production to plan coverage for tentpoles and events; train journalists on social video practices.
• Collaborate with AI leads to test tools that improve production and workflow.

Skills

Digital journalism

Newsroom leadership

Data analytics

Education

Bachelor's or Master's in communications/journalism/marketing or related field

Job description

USA TODAY is seeking a high-energy Social Video Specialist to oversee performance and innovation of off-platform video on social media. You will lead audience-focused experimentation, coach journalists, and align strategies across divisions to grow reach and revenue.

The role combines social video production, data analytics, and platform insights to guide newsroom practices, adapt to trends, and ensure consistent brand voice across accounts. Remote work is supported nationwide.