Remote Meta Performance Strategist: Lead Gen & Appointments

Clients Blackbox, Inc.; Arkansas; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. in the United States is seeking a hands-on Paid Media Strategist to own client accounts from strategy through execution, focusing on Meta campaigns and lead generation.

You’ll manage a portfolio of accounts, lead bi-weekly calls, optimize campaigns, and translate data into actionable recommendations for non-technical clients. The role includes tracking, reporting, and ensuring client retention and growth, with a remote-friendly setup and opportunities for professional

Qualifications

• 4+ years of hands-on paid media experience, with Meta advertising focus.
• Experience managing multiple client accounts and client-facing conversations.
• Proven ability to hit performance targets while retaining clients.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and be the primary contact.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build strong client relationships that support retention, renewals, and referrals.
• Solve account issues proactively to support stability and growth.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
• Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and develop strategies to improve results.
• Test audiences, messaging, and creative to identify opportunities for stronger performance.
• Contribute to ad copy and campaign messaging.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Resolve technical issues between advertising platforms and client systems.
• Proactively monitor tracking and lead flow to prevent issues from affecting client results.

Skills

Paid media

Meta advertising

Client management

Reporting & analytics

Communication

Campaign optimization

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. in the United States is seeking a hands-on Paid Media Strategist to own client accounts from strategy through execution, focusing on Meta campaigns and lead generation.

You’ll manage a portfolio of accounts, lead bi-weekly calls, optimize campaigns, and translate data into actionable recommendations for non-technical clients. The role includes tracking, reporting, and ensuring client retention and growth, with a remote-friendly setup and opportunities for professional