Remote Marketing Operations Developer

Kobie

Saint Petersburg (FL)

Hybrid

USD 65,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Flexible time off

Nine company-wide holidays

Growth and well-being benefits

Job summary

Kobie is seeking a Marketing Ops Developer to own the HTML and journey development for high-volume campaigns. You will collaborate with Campaign Managers, QA Analysts, and client teams to ensure campaigns render correctly, are on-brand, and delivered on time.

The role requires hands-on HTML/CSS for email, experience with Salesforce Marketing Cloud, and a foundation in journey orchestration. A flexible, remote-friendly environment and growth opportunities are offered.

Qualifications

1–3 years of experience in email development, marketing operations, or digital campaign execution.
Hands-on experience with HTML and CSS for email, including cross-client rendering.
Experience with at least one enterprise campaign platform — Salesforce Marketing Cloud preferred.
Foundational understanding of journey orchestration — able to build single and multi-step automated flows, triggered sends, and entry/exit criteria within a campaign platform.
Familiarity with campaign automation concepts: event-based triggers, lifecycle programs, re-engagement flows, and scheduled vs.Triggered deployment.
Understanding of A/B and MVT testing mechanics — able to configure test variants, split audiences, and execute test sends according to a defined test plan.
Understanding of audience segmentation, targeting logic, and data-driven personalization.
Strong attention to detail; proactive about catching discrepancies before campaigns go to QA.
Clear communicator — able to flag issues and ask the right questions before builds begin.

Responsibilities

Develop and maintain HTML/CSS email templates — ensuring accurate rendering across devices, email clients, and platforms.
Build reusable modular components and adapt client-specific templates to campaign requirements.
Test email rendering across clients and devices using tools such as Litmus or Email on Acid.
Build and deploy outbound campaigns (primarily email) in Kobie-hosted platforms and client campaign management systems including Salesforce Marketing Cloud.
Configure journey logic, audience segmentation, targeting rules, and suppression lists per campaign specifications.
Implement dynamic content, personalization tokens, and promotional offer logic according to strategy requirements.
Own the final deployment step for all assigned campaigns — ensuring accuracy and on-time delivery.
Execute A/B and multivariate (MVT) test configurations according to defined test plans.
Coordinate asset handoffs with Campaign Managers and content partners; flag dependency gaps proactively.
Document execution best practices and maintain build standards within the Development pillar.