Remote Growth Marketing Manager – Higher Education

Mcgraw Hill; United States; Remote; USD 90,000 - 109,000; Full time

Job summary

McGraw Hill, a leading provider of digital and print educational resources, seeks a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting. This remote role oversees GTM strategy, demand-generation, and sales enablement across HE portfolios, collaborating with product, sales, and customer success teams.

You will drive campaigns, develop portfolio messaging, and support adoption and growth across instructors and administrators in the United States.

Qualifications

• 3–4 years in client-facing marketing or product marketing.
• Experience developing GTM plans and demand-generation programs.
• Ability to manage multiple campaigns and priorities with attention to detail.
• Strong communication and presentation skills.

Responsibilities

• Develop and execute go-to-market plans for assigned portfolios with product, sales, and customer success.
• Own marketing campaigns including emails, webinars, events, and digital presence.
• Create differentiated portfolio messaging aligned with strategy for faculty and admins.
• Lead enablement and training materials to drive adoption and revenue.

Skills

Go-to-market planning

Demand-generation

Sales enablement

Campaign management

Cross-functional collaboration

Executive communication

Event management

Tools

Salesforce

Qualtrics

Asana

Job description

McGraw Hill, a leading provider of digital and print educational resources, seeks a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting. This remote role oversees GTM strategy, demand-generation, and sales enablement across HE portfolios, collaborating with product, sales, and customer success teams.

You will drive campaigns, develop portfolio messaging, and support adoption and growth across instructors and administrators in the United States.