Remote Marketing Manager, Higher Ed – Law & Accounting

Mcgraw Hill; Columbus (OH); Remote; USD 90,000 - 109,000; Full time

Job summary

McGraw Hill, a leading provider of digital and print educational resources, is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting portfolios within Higher Education. You will own go-to-market strategy, develop campaigns, and enable sales teams to drive adoption and revenue across the portfolio.

The role requires 3–4 years of client-facing marketing experience and a proven ability to manage multiple campaigns, collaborate across product, sales, and digital teams,

Qualifications

• 3-4 years of client-facing marketing, product marketing, and/or sales experience.
• Experience developing go-to-market plans and demand-generation programs.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Develop and execute go-to-market plans for Business Law, Taxation, and Upper-Level Accounting portfolios.
• Own customer-facing campaigns (email, webinars, events, website).
• Create differentiated positioning messaging for faculty, administrators, and sales teams.
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives.

Skills

GTM strategy

Campaign execution

Sales enablement

Cross-functional collaboration

Project management

Tools

Salesforce

Qualtrics

Asana

Job description

McGraw Hill, a leading provider of digital and print educational resources, is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting portfolios within Higher Education. You will own go-to-market strategy, develop campaigns, and enable sales teams to drive adoption and revenue across the portfolio.

The role requires 3–4 years of client-facing marketing experience and a proven ability to manage multiple campaigns, collaborate across product, sales, and digital teams,