Remote Marketing Manager, Higher Education Growth

McGraw Hill LLC.; United States; Remote; USD 90,000 - 109,000; Full time

Job summary

McGraw Hill LLC. is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting in Higher Education.

This remote role, open to applicants nationwide, focuses on go-to-market strategy, demand-generation campaigns, and sales enablement to drive adoption and revenue. You will collaborate with product, sales, and customer success teams to deliver compelling positioning and events while managing both virtual and in-person activations.

Qualifications

• Experience developing go-to-market plans for multiple products or course areas.
• Ability to manage customer-facing campaigns across channels including emails, webinars, events, and website presence.
• Strong collaboration across product, sales, customer success, and digital solutions teams.

Responsibilities

• Develop and execute comprehensive go-to-market plans for assigned portfolios.
• Own customer-facing marketing campaigns and ensure effective messaging to faculty and administrators.
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives.
• Provide sales enablement and train internal and external teams on portfolio value and positioning.

Skills

Go-to-market planning

Campaign management

Cross-functional collaboration

Data-driven decisions

Tools

Salesforce

Qualtrics

Asana

Job description

McGraw Hill LLC. is seeking a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting in Higher Education.

This remote role, open to applicants nationwide, focuses on go-to-market strategy, demand-generation campaigns, and sales enablement to drive adoption and revenue. You will collaborate with product, sales, and customer success teams to deliver compelling positioning and events while managing both virtual and in-person activations.